Google DCM Floodlight connector allows inserting offline conversions into Floodlight Conversion Tracking & Attribution system through the DoubleClick Campaign Manager API. This article describes how to configure DCM Floodlight in your Universal Data Hub account.
Floodlight is the conversion tracking system for the DoubleClick Digital Marketing (DDM) platform. All properties within the DDM platform—Campaign Manager (DCM), Bid Manager, and DoubleClick Search (DS)—can use Floodlight.
In Google's documents, the DCM-based API is called DCM/DFA Reporting and Trafficking API to emphasize the role of DCM as a successor of DFA (DoubleClick for Advertisers). The latter was phased out in 2014.
Use DS if you don't run Paid Search reports in Report Builder or don't need to see search-driven offline conversions in your DCM reports.
Use DCM if you run Paid Search reports in Report Builder and can identify conversions by encrypted user ID, mobile device ID, or Google click ID.
It's important that you use either DS or DCM, but not both: conversions you upload from both products are not de-duplicated and may cause data discrepancies.
Do not confuse Floodlight Conversion Tracking System with Floodlight tag, which is a tracking tag for DoubleClick platforms.
This article covers the following topics:
https://www.googleapis.com/auth/ddmconversionsscope for your DCM account.
|Action Name||Trigger on Audience||Trigger on Streams|
Go to the Connector Marketplace and add a new Google DCM Floodlight connector. Read the Connector Overview article for general instructions on how to add a connector.
To configure your vendor, select the Configure tab, then follow these steps:
Select the Actions tab to set up actions and their triggers. Choose Track Floodlight conversion action and click Create Action.
The following section describes parameters and options for the action.
The connector requires three IDs to access DCM Floodlight API.
A conversion must be attributed to a specific user or device. This is achieved by providing one of the following (the properties are mutually exclusive):
The following parameters are required if a single or multiple encrypted user IDs are specified to identify the conversion. These parameters are not needed if the conversion is identified with device ID or Google click ID.
This should match the encryption configuration for ad serving or Data Transfer. Select one of the following:
This should match the encryption configuration for ad serving or Data Transfer.
Describes whether the encrypted cookie was received from ad serving (the %m macro) or from Data Transfer. Choose one of the following:
Custom Floodlight variables and their values map to the "u[1-20]=" in the Floodlight tag. Only Array type attributes with identical number of elements are permitted.