DoubleClick Bid Manager Connector Setup Guide

DoubleClick Bid Manager Connector Setup Guide

by 2 weeks ago - edited 2 weeks ago (49 Views)

DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google's global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time.

In this article:

Table of Contents Placeholder

This article describes how to set up the DoubleClick Bid Manager connector in your Universal Data Hub account.

Connector Actions

Action Name AudienceStream EventStream
Add Visitor to User-List or Segment
Remove Visitor from User-List or Segment

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • Client Customer Id: Required, Your (DoubleClick Customer) Identifier in selected Product
  • Select the Target Product: Required, The account that establishes a connection here should have access to the target product selected here

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Add Visitor to User-List or Segment

Parameters

Parameter Description
Select the Target User-list/Segment Required, this is the target User-list/Segment where the user will be added to.
Google User ID (Required)
Data Source ID  

Action - Remove Visitor from User-List or Segment

Parameters

Parameter Description
Select the Target User-list/Segment Required, this is the target User-list/Segment where the user will be removed from.
Google User ID (Required)
Data Source ID