This article is part of the series: DoubleClick and AdWords Cookie Matching.
This article describes the Tealium iQ requirements for enabling the DoubleClick and AdWords Data Platform (DDP) cookie matching between Google and AudienceStream. Cookie matching is a basic pixel call configured in iQ Tag Management.
The Google Cookie Matching Service for Doubleclick tag will cause a series of redirects, as described in this article. As part of the redirection, AudienceStream eventually receives the Google ID from Google in the form of a parameter called
google_gid. You will also need a cookie variable named
trace_id to use for verification in AudienceStream.
The visitor attribute
Google ID, created in AudienceStream, will later be used to create a load rule.
The Google ID is a device ID, not a visitor ID.
Use the following steps add the required variables:
First Party Cookie.
Use the following steps to add the Google Cookie matching tag:
Google Cookie Matching Service for Doubleclicktag and set the following fields:
[YOUR ACCOUNT NAME]
[YOUR PROFILE NAME]
Google ID is not defined
Without this load rule, your billable traffic to AudienceStream will double.
In the Tealium Collect tag, use the drop-down list to set Data Enrichment to Frequent.