DoubleClick for Publishers (DFP) Setup Guide

DoubleClick for Publishers (DFP) Setup Guide

by 2 weeks ago - edited 2 weeks ago (45 Views)

DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate even-greater advertising margins.

In this article:

Table of Contents Placeholder
This article describes how to set up the DoubleClick for Publishers (DFP) connector in your Universal Data Hub account.

Connector Actions

Action Name AudienceStream EventStream
Add Visitor to User-List or Segment
Remove Visitor from User-List or Segment

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • Client Customer Id: Required. Your (DoubleClick Customer) Identifier in selected Product

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Add Visitor to User-List or Segment

Parameters

Parameter Description
Select the Target User-list/Segment Required, this is the target User-list/Segment where the user will be added to.
Google User ID (Required)
Data Source ID  

Action - Remove Visitor from User-List or Segment

Parameters

Parameter Description
Select the Target User-list/Segment Required, this is the target User-list/Segment where the user will be removed from.
Google User ID (Required)
Data Source ID