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This article describes how to set up the Everflow Conversion Tracking connector in your Universal Data Hub account.

In this article:

Table of Contents Placeholder

Connector Actions

Action Name AudienceStream EventStream
Send Advertiser Conversion
Send Advertiser Post-Conversion Event

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send Advertiser Conversion

Parameters

Parameter Description
Transaction ID
  • Pass the unique click ID tracked by Everflow captured from the landing page.
  • For more information, see Everflow support.

Action - Send Advertiser Post-Conversion Event

Parameters

Parameter Description
Transaction ID
  • Pass the unique click ID tracked by Everflow captured from the landing page.
  • For more information, see the Everflow Helpdesk.
Event Data
  • Add event data to track your post conversion events, including the event_id which is available in the offer view.