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This article describes how to set up the Google AdWords Customer Match (Customer-Provided Credentials) connector in your Universal Data Hub account.

In this article:

Table of Contents Placeholder

Requirements

There are two types of Google Adwords Customer Match Connectors. Ensure that you select the appropriate one when adding the connector.

  • Google Adword Customer Match (Customer-Provided Credentials)
  • Google Adword Customer Match (Tealium-Provided Credentials)
    • Tealium has been pre-approved to handle volume, bypassing your need to go through the application process.

Connector Actions

Action Name AudienceStream EventStream
Add User to Remarketing List
Remove User from Remarketing List
Add User to Remarketing List
Remove User from Remarketing List

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • AdWords Customer Id: Customer Id of AdWords account to manage
  • Developer Token
    • Requires submission for approval to Google to make Production Volume API Requests.
    • This is a multi-step process that you will need to own and manage.
    • Start here.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Add User to Remarketing List

Parameters

Parameter Description
Remarketing List
  • Remarketing List to add user to
User Email
Check this box if the provided email address is in plain text, i.e. not SHA_256 encoded.
  • Check if the provided email address is in plain text (not SHA_256 encoded).

Action - Remove User from Remarketing List

Parameters

Parameter Description
Remarketing List
  • Remarketing List to remove user from.
User Email
Check this box if the provided email address is in plain text, i.e. not SHA_256 encoded.
  • Check if the provided email address is in plain text (not SHA_256 encoded).

Action - Add User to Remarketing List

Parameters

Parameter Description
Remarketing List
  • Remarketing List to add user to.
User Email
  • Required.
  • Email address of user to add.

    If plain text (unhashed email) is passed, Tealium trims whitespaces and lowercases the email per API requirements.

Check this box if the provided email address is in plain text, i.e. not SHA_256 encoded.
  • Check if the provided email address is in plain text (not SHA_256 encoded).

Action - Remove User from Remarketing List

Parameters

Parameter Description
Remarketing List
  • Remarketing List to remove user from.
User Email
Check this box if the provided email address is in plain text, i.e. not SHA_256 encoded.
  • Check if the provided email address is in plain text (not SHA_256 encoded).