IBM Universal Behavior Exchange (UBX) is a data integration platform that seamlessly connects your entire marketing ecosystem, breaking down silos and enabling customer behavior and identity data to flow freely across your technology stack. This gives marketers a holistic, real-time view of their customers, maximizing current investments and supporting new ones to keep up with customer expectations.
This article describes how to configure IBM UBX in your Universal Data Hub profile.
|Action Name||Trigger on Audience||Trigger on Streams|
|Publish Cart Abandonment Events||✓||✗|
|Publish Cart Purchase Events||✓||✓|
INFO: Publish Event action can be configured to send data for over 100 different event type mappings. While Publish Cart Abandonment and Purchase Events actions are specialized to submit multiple related events to represent a shopping cart and individual items within. For more information, see: Publishing Multiple Related Events.
Go to the Connector Marketplace and add a new IBM UBX Events connector. Read the Connector Overview article for general instructions on how to add a connector.
To configure the connector, follow these steps:
In the Configure tab, provide a title for the connector instance.
Provide your Endpoint Authentication Key.
Click Test Connection to verify API connectivity with the provided credentials.
For more information, see: Administering Endpoints.
When creating a new IBM UBX Tealium endpoint in your UBX account, it needs to be registered with your Tealium Universal Data Hub account.
Steps to register endpoint:
Endpoint registration needs to be done only once per endpoint.
Click Next or go to the Actions tab. It's where you'll set up actions to trigger.
This section describes how to set up parameters and options for each action.
For more information about event channel, see: Event Catalog.
For a list of available events and attributes, see: Dynamic Event Library.