Mixpanel Connector Setup Guide

Mixpanel Connector Setup Guide

by Wednesday - edited Friday (28 Views)

The most advanced analytics for mobile in the world. This article describes how to set up the Mixpanel connector in your Universal Data Hub account.

Table of Contents Placeholder

Connector Actions

Action Name AudienceStream EventStream
Track Event
Update Profile - Set
Update Profile - Add
Update Profile - Append
Update Profile - Union
Update Profile - Unset
Update Profile - Delete
Update Profile - Track Revenue
Create Alias

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Track Event

Parameters

Parameter Description
User ID  
IP Address  
Override Event Time  
Event Name (Required)
Event Data
  • Custom properties to add to your event
  • Date type properties are converted to Mixpanel date format 'YYYY-MM-DDThh:mm:ss'
  • Properties with empty values are skipped and not included

Action - Update Profile - Set

Parameters

Parameter Description
Ignore Last Seen Update  
User ID (Required)
IP Address  
Override Update Time  
Created  
Phone Number  
Last Name  
Email  
First Name  
Full Name  
Do Not Overwrite Existing Property Values (Set Once)  

Action - Update Profile - Add

Parameters

Parameter Description
Ignore Last Seen Update  
User ID (Required)
IP Address  
Override Update Time  
Add Data
  • Specify properties to add a numerical amount to their existing value
  • It is possible to decrement values by providing a negative amount
  • Properties with empty values are skipped and not included

Action - Update Profile - Append

Parameters

Parameter Description
Ignore Last Seen Update  
User ID (Required)
IP Address  
Override Update Time  
Append Data
  • Specify properties to append a value to their existing list of values
  • Appending to a property that doesn't exist produces a new list with one element
  • Properties with empty values are skipped and not included

Action - Update Profile - Union

Parameters

Parameter Description
Ignore Last Seen Update  
User ID (Required)
IP Address  
Override Update Time  
Union Data
  • Specify properties to merge their values with the existing list on the user profile
  • Properties must be of Array type in Data Layer
  • Properties with empty values are skipped and not included
  • Duplicate values are ignored

Action - Update Profile - Unset

Parameters

Parameter Description
Ignore Last Seen Update  
User ID (Required)
IP Address  
Override Update Time  
Unset Data
  • Specify properties to permanently remove them and their values from a user profile
  • Supports Array type in Data Layer

Action - Update Profile - Delete

Parameters

Parameter Description
Ignore Last Seen Update  
User ID (Required)
IP Address  
Override Update Time  

Action - Update Profile - Track Revenue

Parameters

Parameter Description
Ignore Last Seen Update  
User ID (Required)
IP Address  
Override Update Time  
Transaction Amount (Required)
Transaction Time (Required)

Action - Create Alias

Parameters

Parameter Description
Original User ID
  • Previously set identifier for a user
  • Typically a temporary generated ID before a better user ID becomes available (example: user's email after sign up)
New Alias User ID
  • New ID to map to original ID
  • Typically an alias is set immediately after user signs up and all subsequent events & updates utilize the new alias ID
  • For more info see: Using Mixpanel Alias