A Dynamic Customer Profile (DCP) is a single, actionable view of your customer built from a combination of first and third-party customer data. It enables you to deliver consistent, personalized web and mobile experiences for your most valuable customers, and measure the impact of those experiences.
In this article:
This article describes how to set up the Optimizely Dynamic Customer Profiles connector in your Universal Data Hub account.
|Update Customer Profile||✓||✓|
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
|DCP Service ID||
|Customer ID in Datasource||
|Customer Profile Attributes||
A Profile Attribute describes one aspect of a customer's profile within a data source. The specified attribute value overwrites any existing value specified earlier.
If a key does not correspond to a registered attribute name, the write will fail, and if a value does not respect the attribute's datatype/format, the write will fail.