Optimizely DCP Connector Setup Guide

Optimizely DCP Connector Setup Guide

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A Dynamic Customer Profile (DCP) is a single, actionable view of your customer built from a combination of first and third-party customer data. It enables you to deliver consistent, personalized web and mobile experiences for your most valuable customers, and measure the impact of those experiences.

In this article:

Table of Contents Placeholder

This article describes how to set up the Optimizely Dynamic Customer Profiles connector in your Universal Data Hub account.

Connector Actions

Action Name AudienceStream EventStream
Update Customer Profile

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Update Customer Profile

Parameters

Parameter Description
DCP Service ID
Datasource ID
Customer ID in Datasource
Customer Profile Attributes

A Profile Attribute describes one aspect of a customer's profile within a data source. The specified attribute value overwrites any existing value specified earlier.

If a key does not correspond to a registered attribute name, the write will fail, and if a value does not respect the attribute's datatype/format, the write will fail.