Google Analytics (GA) can be linked to Google AdWords. A GA custom dimension can be used as the basis of a GA audience. Therefore, with GA linked to AdWords, this approach can be used to add or remove visitors from RLSA segments in AdWords.
Add a Set Data Value extension scoped to the Tealium Collect tag to set the variable
ga_cid to the GA first-party visitor cookie with the leading part removed. This allows AudienceStream to identify the same user as the tag.
The code snippet is:
The first step is to create the event and visitor attributes to capture the client ID coming in from the Collect tag.
The next step is to create the Google Analytics connector.
Depending on the nature of your use case, you may be able to reuse the same custom dimension for multiple audiences, as long as the audiences are mutually exclusive (for example a progression). If they are, then you can duplicate step 3 above for each audience involved. If they are not, then you probably want the GA custom dimension to be set to a different value when the visitor leaves the audience. In this case, duplicate step 3, but set the “When” to “Left Audience”
You do this under “Audience Defintions, Audiences” in the Admin section of Google Analytics.