Popular Badges

Popular Badges

by on ‎03-02-2016 12:58 PM - edited on ‎10-11-2018 01:56 PM by Community Manager (668 Views)

These are popular Badges that have proven useful to other clients.

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Browse Abandoner

  • Rule: a visitor who has viewed a product and did not add an item to the cart
  • Action: if a Known Visitor and Facebook ID is known, send data to Facebook to retarget the brand to the visitor

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Business/Family Traveler

  • Rule: assign when the visitor marks their travel type

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Cart Abandoner

  • Rule: a visitor who has added an item to the cart and did not purchase
  • Action: if email address is known, send a personalized email with the abandoned items

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Coupon Code Abuser

  • Rule: a visitor attempts to use more than a certain number of coupon or promotion codes in a single visit

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Coupon Code Stuffer

  • Rule: a visitor has successfully used more than a certain number of coupon or promotion codes across all visits

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Disappointed Shopper

  • Rule: assign when a visitor views a product that is currently out of stock

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Free Trial User

  • Rule: assign when a vistor has signed up for a Free Trial

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Frequent Traveler

  • Rule: assign when the visitor has traveled more than a certain number of times over a given time period.
    For example: has traveled 5 times in the last 12 weeks

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Known Visitor

  • Rule: assigned when we capture an important identifier of the visitor
    For example: Customer ID (client's ID), Customer Email, Facebook ID
  • Action: none, but used in an Audience to ensure the visitor is targetable with a selected vendor API
  • These visitors are more commonly targeted via Email or Social Media

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Loyal Visitor

  • Rule: assign when a visitor has a certain number of direct visits to the site

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New Visitor

  • Rule: assign when "Lifetime visit count" equals 1

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Purchaser

  • Rule: a visitor who has converted
    For example: purchased a product or signed up for a service
  • Action: email in 2 weeks with an offer enticing to make another purchase or an email showing related items for purchase, for example if the visitor bought a baseball bat offer a baseball bag and batting gloves
  • Action: remove visitor from retargeting campaign so they are not remarketed unncessarily

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Recent VIP Visitor

  • Rule: assign when their rolling 90-day purchase value is over a certain dollar amount

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Sale Searcher

  • Rule: assigned when a visitor views more than a certain number of sale pages, no matter whether is the sales category or a product on sale

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Search Abandoner

  • Rule: a visitor who has landed on the site from a search engine and has not shown completed a common action such as viewing at least 3 pages in the visit
  • Action: determine the category searched and retarget with a Display Ad vendor

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Site Researcher

  • Rule: assign when a vistor has more than a certain number of visits to the site and the average visit duration is over a specific number of minutes

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Test User

  • Rule: assigned when "test" is in the URL, or debug cookie is set, or some other criteria that indicates a test visitor
  • Allows an Audience and Action to be tested in production before a campaign goes live to ensure setup is correct

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Unknown Visitor

  • Rule: assigned when the visitor has yet to authenticate on the website
    Authenticate does not necessarily mean they have logged in, if a visitor comes to the site from an email and the email is in the URL then we've determined who the visitor is and they've "authenticated"
  • Action: display a modal to the visitor encouraging them to identify themselves
    These visitors are more commonly targeted via Display Ad

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VIP Visitor

  • Rule: assign when lifetime purchase value has increased to a certain dollar

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Window Shopper

  • Rule: a visitor who visits the site often but does not purchase
    For example: a visitor who has been to the site 3 times in the last 7 days, has viewed a product details page or read an article, and has not purchased or signed up for a service
  • Action: determine their affinity to a category and change the landing page of the next session to personalize the experience