The Tealium Collect tag is Tealium's primary data collection tag. This article describes how to add and configure the Tealium Collect tag in your iQ Tag Management (TiQ) profile.
In this article:
The Tealium Collect tag captures a mix of predefined data and dynamic data from the page. Using this tag, there is no need for mapping, the tag automatically sends everything set in utag.data on the initial page load or any object data passed with a utag.view/link call.
For testing with proxy tools, note that this tag uses POST instead of GET.
For additional information, see the EventStore Data Guide.
You can leverage the Collect tag for the following features:
Use the following steps to add the Collect tag to your TiQ and configure the settings for the tag:
Contact your Account Manager before changing any of these settings.
Apply the following best practices in your implementation:
A common best practice is to use the default "All Pages" load rule to load this tag on all pages. Applying this rule will reduce the number of events, which are limited only to link events in most implementations. In this scenario, applying the "All Pages" load rule stops the ability to end a trace because, in doing so, the
kill_visitor_session event is triggered.
If you are using an event-based load rule, it must to contain the following
equals (ignore case)
kill_visitor_session, as shown the following example: