The Tealium Collect Tag is Tealium's primary data collection tag. You can leverage this tag for the following features:
AudienceStream and DataAccess
The Collect Tag provides AudienceStream with the data it needs to identify and take action on your Audiences. The event data coming from the Collect Tag can also be made available to DataAccess where it can be analyzed using the BI tools of your choice. Read more about Live Events and how to capture this data.
Enrich your Data Layer
Data Layer Enrichment uses the Collect Tag to gather Attributes from your AudienceStream profile and make them available in your Data Layer.
Reduce pixel requests
With the Collect Tag you can use Tealium's Webhook Connector to offload pixels from your website.
Please contact your account manager to enable this functionality for your account.
This article describes how to add and configure the Tealium Collect Tag in your Tealium iQ profile.
This Tag is available in the Tag Marketplace. Use the search toolbar or look in the Big Data Category and add this Tag. See Tags Tab to learn how to add a Tag.
If the Tag was added prior to 03-03-2016, the server url is pre-populated. We recommend you leave it as is.
The Tag captures a mix of pre-defined data and dynamic data from the page. Read the EventStore Data Guide for more information.
If using the Collect Tag with Tag Management enabled for mobile, the Collect option should be toggled 'OFF', to prevent duplicate events.