Leverage Tealium's integration with TheTradeDesk to better personalize advertising campaigns. Manage the Trade Desk Tag (The Desk) as well as leverage Tealium's AudienceStream TheTradeDesk Connector for posting enriched Visitor Profiles and Audiences for more personalized advertising campaigns.
In this article:
This article describes how to set up the TheTradeDesk connector in your Universal Data Hub account.
|POST - Visitor to First Party Data Service||✓||✓|
|Send First Party Advertiser Data||✓||✓|
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
|Advertiser User ID|
|Replace Existing Data Flag|
|First Party Data Name||(Required)|
|Ttl In Minutes|
|Base Bid CPM|
|Base Bid CPM Metadata|
|Data Center Region||
|Trade Desk ID (TDID)|
|Device Advertising ID (DAID)|
|Override TTL in Minutes|