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This article describes how to set up the theTradeDesk Offline Conversion connector in your Universal Data Hub (UDH) account.

Table of Contents Placeholder

Connector Actions

Action Name AudienceStream EventStream
Send Offline Conversion

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • Partner/Agency Secret Key
    Secret Key provided to you by theTradeDesk

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send Offline Conversion

Parameters

Parameter Description
Data Provider ID
  • The ID for the data provider in the TTD System.
TDID
  • The Trade Desk ID for the user.
  • Required if DAID is blank.
  • You must use TDID or DAID.
DAID
  • The Device Advertising ID for the user.
  • Required if TDID is blank.
  • iOS IDFA or Android Advertising ID.
  • You must use TDID or DAID.
Tracking Tag ID
  • Required
  • The Tracking Tag ID created using the Tracking tag APIs.
  • Example: xy4s8ef
Conversion Timestamp
  • Required
  • Conversion Date TIme in UTC.
  • The time the offline conversion happened, in UTC.
  • Example: 2019-02-07T13:25:00Z

ImpressionId

  • Valid 36 characters.
  • Globally Unique Identifier (GUID) for the Impression this item is for.
Value
  • Monetary value.
  • Example: 0.02
ValueCurrency
  • Monetary value currency.
  • Example: USD
Country
  • Country
  • Example: United States
Region
  • Region
  • Example: New York
Metro
  • Metro Area
  • Example: 501
City
  • City
  • Example: Brooklyn
PostalCode
  • Postal Code
  • Example: 11223
TD1
  • Optional reporting field.
  • Can be used for user category or flags.
TD2
  • Optional reporting field.
  • Can be used for user category or flags.
TD3
  • Optional reporting field.
  • Can be used for user category or flags.
TD4
  • Optional reporting field.
  • Can be used for user category or flags.
TD5
  • Optional reporting field.
  • Can be used for user category or flags.
TD6
  • Optional reporting field.
  • Can be used for user category or flags.
TD7
  • Optional reporting field.
  • Can be used for user category or flags.
TD8
  • Optional reporting field.
  • Can be used for user category or flags.
TD9
  • Optional reporting field.
  • Can be used for user category or flags.
TD10
  • Optional reporting field.
  • Can be used for user category or flags.