DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management functions and allows you to generate even-greater advertising margins. In this articl...

DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google. Built on Google's global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Mana...

DoubleClick Ad Exchange is a real-time marketplace that helps ad networks, agency holding companies, and emerging third-party technology providers maximize ROI across millions of sites. The DoubleClic...

With Tealium's Salesforce DMP integration, you can capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with a powerful data management platform. This ar...

Using DataXu Audience Ingestion APIs are designed send audience data into the DataXu platform. This article describes how to set up the DataXu Audiences connector in your Universal Data Hub ...

Slack brings all your communication together in one place. With this integration, automated messages can be posted to any conversation. This article describes how to set up the Slack connector in your...

With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay. This article describes how to s...

Leverage Tealium's integration with TheTradeDesk to better personalize advertising campaigns. Manage the Trade Desk Tag (The Desk) as well as leverage Tealium's AudienceStream TheTradeDesk Connector f...

The dotmailer connector provides digital marketing professionals with SaaS technology solutions and tools, and offers an email marketing platform. This article describes how to set up the dotmailer co...

A Dynamic Customer Profile (DCP) is a single, actionable view of your customer built from a combination of first and third-party customer data. It enables you to deliver consistent, personalized web a...

Google Analytics (GA) can be linked to Google AdWords. A GA custom dimension can be used as the basis of a GA audience. Therefore, with GA linked to AdWords, this approach can be used to add or remove...

The most advanced analytics for mobile in the world. This article describes how to set up the Mixpanel connector in your Universal Data Hub account. Table of Contents Placeholder Connector Actions ...

This article describes how to set up the Webtrekk connector in your Universal Data Hub account. In this article: Table of Contents Placeholder Connector Actions Action Name AudienceStream EventStre...

This article describes how to import CSV files as a data source, allowing offline data to become enriched and actionable within the Universal Data Hub. Before you begin: Preparing a CSV Fil...

Adobe Target provides an intuitive user interface and an expanded personalization toolset. Quickly create tests and confidently target content. This article describes how to set up the Adobe Target co...

The use of omnichannel imports requires that your account be enabled for AudienceStream. The following topics will help you prepare your files for a successful import. In this article: Table of C...

This article provides best practices for writing queries on EventDB and AudienceDB. In this article: Table of Contents Placeholder Query Best Practices This section provides an example of a ...

Lithium helps companies unlock the passion of their customers. This article describes how to set up the Lithium Connector in your Universal Data Hub account. Table of Contents Placeholder Supported Ac...

PersistIQ makes your outbound sales more effective. Launch personalized campaigns with multiple touchpoints in just minutes to get more conversations started from your cold leads. This article describ...

Intuitive, feature-rich, affordable customer support software. This article describes how to set up the Freshdesk Connector in your Universal Data Hub account. Table of Contents Placeholder Requiremen...

This article describes how to set up the Centro Demand-Side Platform (DSP) connector in your Universal Data Hub account. In this article: Table of Contents Placeholder Centro DSP is an advertising pla...

Adform is a cloud technology built for agencies and advertisers, who want to make display advertising the best performance channel by use of personalized targeting, real time bidding and rich media. T...

BlueKai allows creating audiences across hundreds of data sources, so you can activate it on any channel, including display, social, and mobile. This article describes how to set up the Oracle BlueKai...

This guide provides a strategy for naming and organizational best practices to create consistency within your EventStream and AudienceStream account.  In this article: Table of Contents...

The data supply chain dashboard provides a high level overview of your configuration, summary metrics of your usage, and status alerts that need attention. This article describes the information avail...