In this video, Jason Paddock, Deployment Engineering Manager at Tealium, demonstrates how to configure the complex Adobe Analytics tag in four (4) easy steps. The example scenario uses a basic e-commerce site running on Magento.
This article covers the following topics:
Use the following steps to add the Adobe Analytics tag from the TiQ Marketplace:
Use the following steps to fill out the vendor information about the tag:
In this step, data in the existing data layer is sent to the Adobe tag. In additon, you will configure the system to send search results and search keyword variables to specific destination properties, which is recommended for e-commerce sites with search capabilities.
Use the following steps to perform any necessary data mappings:
page_nameand select this variable from the drop-down list.
page_namefield to the appropriate Adobe field.
page_nameis now mapped to the Adobe variable
search_keywordto prop2 and
In the next steps, you will trigger an event for when a user loads a certain type of page, such as a category page, search page, or product details page.
page_typeand select it from the drop-down list.
searchfor event2 and
In the final step, you will use the Adobe Analytics interface to add doPlugins and add plugins as modules.
Use the following steps to add the doPlugins received from Adobe Analytics as an extension within TiQ:
s.usePlugins = trueto this line:
s.doPlugins = s_doPluginsThe example includes lines 25 through 182.
Use the following steps to add the Plugins and Modules received from Adobe Analytics as an extension within TiQ:
Plugins and Modules.
/**************** PLUGINS SECTION ****************/to this line:
2019: '3/10,11/3/)The example includes lines 186 through 505.
For optimal results, use the following steps to change the order in which the extensions execute on your site:
The E-Commerce extension allows you to predefine order values and product values and is based on your data layer. Tealium tags automatically ingest the data and than map the data accordingly. For example, in Adobe Analytics, the product string will automatically be populated based on the product variables that are defined on the page.
Use the following steps to validate that your updates are working as intended: