The Crypto extension adds support for cryptographic hash functions to convert or generate data layer values.
See the full list of available extensions.
In this article:
A cryptographic hash function is used to convert a text value containing sensitive information into an anonymous and unique, fixed-length string of characters. For example, hashing is commonly applied to a user's email address to anonymize the value while retaining its uniqueness. This extension offers a variety of commonly used hashing function algorithms, such as MD5 and SHA-1.
A data layer variable set in the extension is overwritten with the new hashed value. To generate a hashed value and preserve the original variable, use a second variable for the hashed value.
Once the Crypto extension is added, configure the following fields:
This example hashes a data layer variable named
With the Crypto extension configured to convert
customer_email using the SHA-1 cryptographic hash function, the new value becomes:
customer_email and create a hashed value, use a second variable named
customer_email_hash. First, use the Set Data Values extension to initialize the hash variable
customer_email_hash to the value in
customer_email, and then convert it in the Crypto extension. This ensures you preserve the original value after creating the new hash value:
Another option is to scope the Crypto extension only to the tags that use the hashed value. This preserves the original variable for all other tags.