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This Tag is now deprecated in the Tag Marketplace. Please upgrade to the Facebook Pixel Tag, which combines the Custom Audiences and Conversion Tracking functionalities.

Tag Specifications and Requirements

Specifications

  • Name: Facebook Conversions
  • Vendor: Facebook
  • Type: Conversion Tracking

Required

Facebook Ads Account

Configurations:

  • Pixel Id
  • Conversion Value
  • Conversion Type (ONLY available to legacy Tag)

Tag Configuration in Tealium iQ

Adding the Tag

Tealium iQ's Tag marketplace offers a wide variety of Tags. Click here to learn how to add a Tag to your profile.

 

Configuring the Tag

tag_config.png

1. Title: Enter a descriptive title to identify the Tag instance.

2. Pixel ID: Enter the numeric ID of the conversion pixel, which is a code snippet that you place on the conversion page of your site.
If you prefer to dynamically set this parameter or otherwise override any existing ID, map to "pixel_id" in the Mapping Toolbox.

3. Conversion Type: This is deprecated in the recent Tag template. Do NOT make any selection from the drop-down list.

4. Conversion Value: Enter the value of the conversion type in your account currency.
Note: If you want to configure the Conversion Value dynamically or override its existing value, map to "value" in the Mapping toolbox.

 

Applying Load Rules

Load Rules determine when and where to load an instance of this Tag. The 'Display on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.
Note: We recommend you to load this Tag on the page where the conversion event happens. For instance, load this Tag ONLY on the checkout page if you want to track checkout events.

Setting up Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the destination variable supported by the vendor Tag. The destination variables for this Tag are available in the Data Mapping toolbox (see screenshot below).

 

NOTE: We recommend setting up the E-Commerce Extension for this Tag so the value in '_csubtotal' can be automatically sent to matching Tag destination.

mapping.png

Pixel ID (pixel_id): The numeric identifier of your conversion pixel.
Mapping a data source to this destination will dynamically set this parameter and override the numeric id you provided in the Tag config.

Conversion value (value): the value of the conversion event you are tracking.
Mapping a data source to this destination will dynamically set this parameter and override the conversion value you provided in the Tag config.

Currency (currency): The currency in which the transaction was completed.
Mapping a data source to this destination will send the currency information.

Sub total (order_subtotal): The subtotal value of the final order.
Mapping a data source to this destination will override the '_csubtotal' variable in the E-Commerce Extension, if configured.

Vendor Documentation

How to set up Mappings

How to set up Load Rules

How to add a Tag