The tag specifications spreadsheet is a tool for gathering your tagging requirements for the deployment of Tealium iQ Tag Management. The filled out spreadsheet will be used by your technical deployment team to create a comprehensive data layer recommendation and to guide the configuration of your tags within iQ Tag Management to match your existing tag installation. This article provides an overview of the spreadsheet and guidance on filling it out properly.
In this article:
The tag specification spreadsheet is a requirements gathering document used during the deployment of iQ Tag Management. Think of it as a full inventory of your tag vendors. You will fill it out and return it to your deployment team for review.
Download the tag specifications spreadsheet attachment at the bottom of this article.
The spreadsheet is organized into sheets/tabs for the following types of information:
The tags and tracking pixels sheet is used to gather the name, code snippet, and special instructions for each tag that you use. This inventory is important for several reasons, some of which may not be immediately obvious.
The purpose of gathering tag requirements is to:
It is always a good idea to work with your vendors as you are filling out the tag specifications spreadsheet to ensure you have the latest version of the vendors' tag.
The following information is needed for each of your tags:
If there is more than one domain, we recommend that you fill out a different tag specification spreadsheet for each domain.
The below table is an example of the tag specification tab. To view the below document in full resolution click here.
Events track information about your visitors' interactions within a page. Examples of these interactions are: form field selections, file downloads, expanding menus, and video plays to name a few. By providing a list of your tracked events the deployment team can factor them into their data layer recommendation and solution proposal.
Tealium requires the following information for each tracked event:
The more detailed the step descriptions are the faster we can implement them.
The below table is an example of the events specification tab. To view the below document in full resolution click here.
Page types define the types of pages on your site. Common examples include homepage, category pages, and search pages. By providing a list of your page types your deployment team can create a well defined set of variables to add to your data layer.
Tealium requires the following information for each page type:
The below table is an example of the page type specification tab. To view the below document in full resolution click here.
Download the tag specifications spreadsheet attachment below.