This is a guide to validating client-side tags that have been implemented in Tealium iQ. It will cover several methods to ensure that tags are loading and that data is being sent.
Validation of data received by the vendor should be coordinated with your vendor representative.
In this article:
The validation methods covered here are performed using Google Chrome as the browser and vendor specific plugins.
We recommend downloading the following plugins for Google Chrome:
We recommend taking a tutorial on Chrome Dev Tools to familiarize yourself with the interface:
The following list provides links that describe parameters for popular Google tags:
Use the following steps to validate using the Google Tag Assistant:
For Google Analytics, click either Pageview Requests or Events.
The following example shows the results that display when you click Pageview Requests.
When you click either of those, you will see the parameters sent to Google.
Clicking the URLs tab provides a more detailed view.
The default view shows the unformatted URL request. Change to the formatted view by clicking table button.
This will allow you to see each parameter sent to Google. However, you should be fine viewing the initial "Metadata" tab.
You can validate any other Google tags using this plugin as well.
Some examples are: Floodlight, Google Ads, Google Publisher, DFP, Google Trusted Stores.
The following list provides links that describe parameters for the Google Analytics tag:
Use the following steps to validate with Google Debugger:
There are a number of events that will be displayed in this window depending on the type of interaction. Go to Facebook Events to learn about these events and the parameters that can be sent with each.
Use the following steps to validate with the Facebook Pixel Helper:
There are a number of parameters that will be displayed in the Adobe Analytics debugger. Go to Adobe Query Parameters to learn more about the parameters for the Adobe Analytics (AppMeasurement) tag.
Use the following steps to validate using the Adobe Analytics Debugger:
Not all vendors have their own plugins. In this case, we recommend using the Chrome Developer Tools' Network tab to validate that requests are successfully sent by the tags from the browser.
For more information, see the Chrome DevTools Network Analysis and search the document for "View query string parameters" to learn more about the parameters available.
Use the following steps to validate using Chrome Developer tools:
We are most interested in "Request URL" and "Query Parameters" but you will find more information on the others here: Chrome Network Tab
There may be an instance where you find something missing in the Query Parameters or one of the plugins. If you would like to try and troubleshoot this yourself, there are some things you can try.