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The Lower-Casing extension sets data layer values to lower-case. This is a best practice for data consistency.
See the full list of available extensions.
In this article:
This extension uses the JavaScript method String.toLowerCase()
to convert data layer values to lower-case. The extension can be applied to all data layer variables or specific ones.
Once the extension is added, the following configuration options are available:
In this example, lower-casing is performed on a specific variable, search_keyword
. This is a common practice to ensure that that all tracked searches are case-insensitive.
Step to configure:
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