The Lower-Casing extension sets data layer values to lower-case. This is a best practice for data consistency.
See the full list of available extensions.
In this article:
String.toLowerCase() to convert data layer values to lower-case. The extension can be applied to all data layer variables or specific ones.
Once the extension is added, the following configuration options are available:
In this example, lower-casing is performed on a specific variable,
search_keyword . This is a common practice to ensure that that all tracked searches are case-insensitive.
Step to configure: