Tag Marketplace

Tag Marketplace

by akshata_yerdoor on ‎03-11-2016 11:13 AM - edited on ‎03-07-2017 10:30 AM by Community Manager (5,756 Views)

The Tag Marketplace is your one-stop source for finding supported vendor Tags and adding them to your profile. It offers Tags spanning a variety of categories, such as Ad Display, Analytics, Affiliates, and Social Media to name a few.

Let's take a quick tour of the Marketplace.

Table of Contents Placeholder

Getting Started

How to access the Tag Marketplace? Navigate to the Tags tab in Tealium iQ and click the 'Add Tag' button in the top-right corner.

  1. Home: Displays the default view of the Tag Marketplace.
    Here you can search for a Tag, browse recently-added Tags, and detect Tag parameters from your vendor code snippet.
  2. What's New: Displays a set of recently-added Tags.
  3. Tag Categories: Lists different Tag categories.
  4. Search for a Tag: Search the Marketplace for a Tag by typing its name in the textbox.
  5. Detect Tag from Code: Automatically detects the Tag parameters from a vendor code snippet.

Search for a Tag

There are two ways to look up a Tag in the Marketplace.

  • Use the Search tool: Enter the name of your Tag in the search box. This will drop-down all the results matching your search keyword. Clicking the cross button reopens the Home screen so you can start a new search.



  • Browse the Tag Categories: In the left sidebar, click on a category that is relevant to the Tag of your choice. The underlying Tags will be displayed next to it in an alphabetical fashion.

Add Tag


  1. Navigate to the Tags tab in Tealium iQ and open the Tag Marketplace.
  2. Search for your desired Tag using either of the methods described above.
  3. Once you have located the Tag, click the'+Add' button. Doing so will add the Tag to your profile and open its configuration window.
  4. Enter the Tag parameters in the applicable fields and save/publish the changes to finish setting up the Tag.


Detect Tag From Code

Adding a Tag to your profile, as discussed above, involves multiple steps: search for your Tag, add it, configure it, then save and publish. If you wish to fast-track this process, use the Detect Tag from Code tool. This tool extracts the Tag parameters from your vendor code snippet and automatically configures the Tag for you. Here's a step-by-step tutorial.

  1. Open the Tag Marketplace in Tealium iQ. Make certain the Tag Marketplace Policy is disabled.
  2. Click the 'Detect Tag From Code' button to reveal a text box.
  3. Paste the code provided to you by your Tag vendor.
  4. Click the 'Detect Configuration' button. This signals Tealium to parse the Tag snippet and extract its parameters.
  5. Upon detecting a match for the code snippet, the Tag and its configurations display below your code snippet. Hover over it and click the '+Add' button to add the Tag to your profile.

paste_snippet_marketplace.png example_detect_tag.png

What happens if the tool fails to detect the vendor code snippet? Don't worry. You can search for and add a Tag the conventional way. Or you can choose from a set of Tealium custom containers with which to add your desired Tag if you can't find it in the Marketplace.


Hiding Tags via the Tag Marketplace Policy will prevent the tool from detecting the matching code snippet.