This article describes how to view and understand marketplace tag reports.
In this article:
The Tag Reporting view shows usage and performance data for the Tealium marketplace tags implemented on your site. This view helps you interpret various performance metrics, such as site visits, CDN requests, and vendor tag loads. Tag reports are intended for basic IT purposes and should not be considered an analytics tool.
Use the following steps to view the tag reporting charts:
Each chart in the tag report features two (2) different views: Trended and Cumulative.
The following sections describe the information conveyed in each report type.
The Visit Report displays the visit (session) count for the period of time specified.
You must have utag.js version 4.26 or later to view this report.
A visit, or session, is the amount of time a visitor spends navigating through your site. The visit begins with the first page request and ends when the visitor navigates away from your site or when a predetermined period of time has elapsed (usually 30 minutes).
The Loader Tag Report displays the number of tag requests (loads) that occur during the period of time specified. Loads are plotted for the utag.js, utag.sync.js, and the mobile.html file requests.
The Vendor Tags Report displays the number of times the vendor tags (utag.*.js) were loaded on a given day in the specified date range.
Tag Error and Tag Kills data is not collected and always displays zero (0).