This article describes how to set up the Teads Advertiser Tag tag in your Tealium iQ Tag Management account.

In this article:

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Tag Tips

  • Use mappings to override or dynamically set the tag configurations.

Tag Configuration

First, go to Tealium's tag marketplace and add the Teads Advertiser Tag tag (Learn more about how to add a tag).

After adding the tag, configure the settings in the Data Mapping section.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description

advertiserId

  • Required.
  • Your Teads-supplied Advertiser ID.
  • Example: 123456

conversionType

  • Optional.
  • The name or type of conversion.