Tealium Events Extension

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This article provides an overview of the Tealium Events Extension, a new way to standardize event conditions in your iQ account. The extension introduces a new built-in variable called tealium_event to uniquely identify standard events. 

In this article:

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How It Works

This extension introduces standardized event names into your solution, along with a new variable in your data layer called tealium_event. It covers the standard e-commerce customer journey and includes familiar events such as "Add to Cart", "Product Detail Page View", and "Purchase Complete". Since these events are typically represented in the data layer using page_type and event_name, this extension acts as a translation between your current page/event tracking conditions and the new standardized Tealium event names.

Each event can be assigned to a custom condition that matches your data layer implementation. When an event condition evaluates to true, tealium_event is set to the pre-defined event value. For example, when the condition for "Add to Cart" evalutes to "true", tealium_event will be set to “cart_add”. See below for the list of standard events.

Usage Examples

The goal of the extension is to standardize the event name value into the tealium_event variable used in your configuration. Here are some uses for this variable:

Event Mappings in Tags 

Tag configurations that support page and event mappings can be simplified by using a single variable, tealium_event, to configure these events.

Load Rules 

Load Rules can use tealium_event to simplify their conditions. 

Universal Data Hub

If you have the Tealium Collect tag all the variables in your data layer will be passed along to the UDH, including tealium_event. This variable is made available as an imported Event Attribute in UDH and can be used in enrichments, rules, and feeds.

Standard Events 

Below is a table of standard events and default conditions in the Extension. Events are listed in alphabetical order and are evaluated sequentially. The default conditions match our standard data layer recommendations, but they can be customized to match your exact implementation. 

Event	tealium_event	Default Condition
Add to Cart	cart_add	event_name EQUALS "cart_add"
Category Page View	category_view	page_type EQUALS "category"
Checkout	checkout	page_type EQUALS "checkout"
Email Signup	email_signup	event_name EQUALS "email_signup"
Empty cart	cart_empty	event_name EQUALS "cart_empty"
Page View	page_view	page_type EQUALS "generic"
Product Detail Page View	product_view	page_type EQUALS "product"
Purchase Complete	purchase	page_type EQUALS "purchase"
Remove from Cart	cart_remove	event_name EQUALS "cart_remove"
Search Page View	search	page_type EQUALS "search"
Shopping Cart View	cart_view	page_type EQUALS "cart"
Social Share	social_share	event_name EQUALS "social_share"
User Log in	user_login	event_name EQUALS "user_login"
User Log out	user_logout	event_name EQUALS "user_logout"
User Register	user_register	event_name EQUALS "user_register"

The tealium_event value is always set for the condition that last evaluated to "true". If more than one event condition evaluates to "true", the event lower in the list will be set.

Configuring the Extension

This extension is located in the "Events" tab of the Extension modal. Once the extension is added, set the following fields:

• Title - (required) set a name for this Extension instance.
• Scope - (required) default is All Tags, can be set to one or more Tags configured in your profile.
• Execution - (required) Choose when to run this Extension from the following options.
• Before Load Rules
• After Load Rules (default)
• After Tags
  

  The Execution dropdown requires the latest utag version, or v 4.38 at minimum. 

  

Managing Event Conditions

You may customize event conditions according to your implementation needs. The list of events cannot be changed--only the event conditions. To customize an event condition:

1. Click an event then click Edit.
2. Adjust the condition logic as needed.
3. Click Apply.

Removing Conditions

To prevent an event from being set, remove the condition and click Apply. This will change the event from being "Set" to "Not Set" and it will no longer be evaluated in your configuration.

In this example the condition for the "Email Signup" event has been removed, resulting in the event to be "Not Set".

Custom Events

The Tealium Events extension provides a list of predefined events. A custom event uses a value defined by you and assigned to the variable tealium_event. Custom events can be defined directly in your data layer or by using the Set Data Values extension. 

Custom events defined in an extension should be positioned after the Tealium Events extension.

To define a custom event using an extension:

1. Add a Set Data Values extension.
2. Drag the new extension below the existing Tealium Events extension to ensure it runs after it.
3. In the Set drop-down list select tealium_event.
4. In the text field type the name of your custom event.
5. Add a condition to identify your custom event.

Example of custom event using the Set Data Values extension: