This article describes how to set up the Xandr (formerly AppNexus) Cookie Matching Service tag in your Tealium iQ Tag Management account.
Xandr Cookie Matching Service enables a buyer to associate the cookie that identifies a Tealium visitor and the cookie that identifies the user for Xandr.
In this article:
First, go to the Tealium tag marketplace and add the Xandr Cookie Matching Service tag. (Learn more)
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are: