Who Me Too'd this topic

Who Me Too'd this topic

Rookie Contributor

Hi,

A major feature of Google's gtag is the ability to combine tagging for all your different Google platforms into one tag. The documentation on that is here. I am curious how to best handle this using Tealium.

We use Google Analytics, multiple Google Ads accounts and a Floodlight tag. I know that there are gtag tags in the marketplace for each of these individually, but how can I combine multiple account id's into a single tag like the below so we only have it firing once?

gtag('config', 'GA-TRACKING_ID');
gtag('config', 'AW-CONVERSION_ID');

 

Would it work to to simply pick the analytics gtag and stick the other account numbers in it like the below?
tags.png

Additionally, how would we handle mapping variables to each of these tags for conversion events? I know that gtag offers a grouping functionality and 'send_to' for specific accounts, how should we handle this in Tealium?

 

I appreciate any help you can offer.

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