Hi @MichaelG
Welcome to the world of tag implemenation and Tealium.
The tags will each work in a slightly different way, based on the vendor technology.
Normally you would not set them up to fire only if they where referred from the respective technolgy.
Customer will interact with sites in a non linear, multi-device journey. So while the referral might inital come from the platform, the customer may return, entering through other channels or devices, and complete a signal action (conversion) at that point.
So normally the descision is on which pages the tag should load relevant to the context of the tag tech, site and user interaction.
Look into the implentation guidelines from the vendor to understand functionality.
Then look into implementaiton via tealium which is nomarlly well documented, or if not, Tealium customer service are top notch folk and there are some helpful folk in here too ;-)
If you happen to be at DV London, happy to meet up and have a chat.
Ciao
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