Tealium Learning Center

This article describes how to set up the ADITION Tagging connector. In this article Table of Contents Placeholder Connector Actions Action Name AudienceStream EventStream Tag visitor ✓ ✗ Configure Settings Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector. After adding the connector, configure the following settings: Action Settings - Parameters and Options Click Next or go to the Actions tab. This is where you configure connector actions. This section describes how to set up parameters and options for each action. Action - Tag Visitor Parameters Parameter Description Endpoint URL Optional. Default endpoint is https://ad13.adfarm1.adition.com/tagging Provide your assigned endpoint URL. When provided, it will override the default endpoint Examples: https://adfarm1.adition.com/tagging https://ad1.adfarm1.adition.com/tagging https://ad2.adfarm1.adition.com/tagging https://ad3.adfarm1.adition.com/tagging https://ad11.adfarm1.adition.com/tagging https://ad13.adfarm1.adition.com/tagging Client ID Please provide your ADITION client id. Example: 3133 Tag Map custom values to the keys and subkeys as configured in ADITION. Example: Map string  current to  tag[tealium.abc_de] . You can add multiple mappings Adition Cookie Map the string variable which contains the value from the ADITION cookie sync to the cookie name: UserID1  . ... View more

This article describes how to set up the Adition (Track) tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips This is the Track version of Adition. Set the domain according to your agreement with Adition. Default value: adfarm1.adition.com AdfarmID: ad<id>.adfarm1.adition.com Custom: <subdomain>.<domain>.<tld> The default return type is img. Uses the following E-Commerce Variables _cprod _cquan _cprice _corder Tag Configuration First, go to Tealium's tag marketplace and add the Adition (Track) tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Domain Domain supplied by Adition. Default domain is adfarm1.adition.com . TID Required. Represents the landing page within the Adition ad serving system. SID Required. Represents the tracking spot within the Adition ad serving system. Tag Type: Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description Tag Type Tag Type Domain Domain tid Landing Page ID sid Tracking Spot ID orderid Order ID Overrides _corder . descr Array Item description. Overrides _cprod . quantity Array Item quantity. Overrides _cquan . price Array Item price. Overrides _cprice .   total Array Total price. param Param Values are 1 - 20.   ... View more

This article describes how to set up the Adition (Tagging) tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips This is the Tagging version of Adition. Set the domain according to your agreement with Adition. Default value: adfarm1.adition.com AdfarmID:  ad<id>.adfarm1.adition.com Custom: <subdomain>.<domain>.<tld> The default return type is img. Map tag[key.subkey] as tag.key.subkey in mappings. Tag Configuration First, go to Tealium's tag marketplace and add the Adition (Tagging) tag.  (Learn more about how to add a tag). After adding the tag, configure the following settings: Domain Domain supplied by Adition. The default domain is: adfarm1.adition.com Network ID Required. A string of numbers, such as 241 Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description Tag Type Tag Type Domain Domain Tag [Key.Subkey] Network ID Network ID ... View more

This article describes how to set up the Taboola Pixel tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips This tag uses event triggers and parameters to send data When using multiple Taboola IDs identical data will be sent to each Use mappings to override or set parameter values and send custom data Check with Taboola Support before adding custom variables Tag Configuration First, go to Tealium's tag marketplace and add the Taboola Pixel tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Taboola ID(s): This is a numeric value. Separate multiple IDs by commas Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description client_name Taboola ID orderid Order ID Overrides _corder . revenue Order Total Overrides _ctotal . currency Currency Overrides _ccurrency . quantity Quantity item-url Page URL Overrides document.location.href . Events Variable Description page_view Pageview view_content View Content lead Lead complete_registration Complete Registration make_purchase Purchase search Search add_to_cart Add to Cart add_to_wishlist Add to Wishlist start_checkout Start Checkout add_payment_info Add Payment Info app_install App Install custom Custom Event Parameters Variable Description orderid Order ID revenue Order Total currency Currency quantity Quantity custom Custom ... View more

This article describes how to set up the Bold360 (formerly BoldChat) tag in your Tealium iQ Tag Management account. For more information, see www.bold360.com. In this article: Table of Contents Placeholder Tag Tips Configuration values are found by going to Bold360 and clicking Setup > HTML > Generate Visitor Monitor HTML. The Conversion Tracking event is sent automatically when there is an Order ID ( _corder  from the E-Commerce extension. Mapping a value to Conversion Ref also triggers Conversion Tracking. Use the mapping toolbox to send additional visitor information. Tag Configuration First, go to Tealium's tag marketplace and add the Bold360 (formerly BoldChat) tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Account ID Website ID Optional Only add if specified in Visitor Monitor HTML Invitation Definition ID Leave blank for no proactive Invitation or set dynamic invitation ids using mapping. Conversion Code ID Conversion Code ID is found in Conversion Tracking HTML. This value only sent for a conversion event. Floating Chat Button Definition ID Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description AccountID Account ID WebsiteDefID Website Definition ID InvitationDefID Proactive Invitation Definition ID FloatingChatButtonDefID Floating Chat Button Definition ID VisitName Visitor Name VisitPhone Visitor Phone VisitEmail Visitor Email VisitRef Visitor ID VisitInfo Visitor Info CustomUrl Custom URL WindowParameters Window Parameters ConversionCodeID Conversion Code ID ConversionRef Conversion ID or Order ID   ConversionAmount Conversion Amount   ConversionInfo Conversion Info ... View more

This article describes how to set up the Flashtalking Cookie Matching Service tag in your Tealium iQ Tag Management account. The Flashtalking Cookie Matching Service associates the Tealium visitor ID with the Flashtalking ID. In this article: Table of Contents Placeholder Tag Tips Use mappings to override standard config values. Custom mappings will be included in the cookie sync request to Tealium. This tag will only execute once per session, using the utag_main_flashtalking_cms_<tag UID> cookie to control that execution. Sends the following server-side attribute back to Tealium: flashtalking_id Tag Configuration First, go to Tealium's tag marketplace and add the Flashtalking Cookie Matching Service tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Flashtalking Key Your Flashtalking Key. Tealium Account: Optional Override the tealium_account  used for server-side requests. Tealium Profile: Optional Override the tealium_profile  used for server-side requests. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description key Flashtalking Key tealium_account Tealium Account tealium_profile Tealium Profile tealium_event Tealium Event ... View more

This article describes how to set up the "Find your Fit" pixibo.fyf tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips Use mappings to dynamically override the standard config values. SKU ID in mapping is required for the tag to fire. Tag Configuration First, go to Tealium's tag marketplace and add the pixibo.fyf tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Client Name Client ID Environment Used to specify the environment of the script. Language Optional Language in which to load the widget. The default value is English ( en ). Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description clientName Client Name clientId Client ID environment Environment skuId SKU ID lang Language ... View more

This article describes how to set up the pixibo.conversion tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips Use mappings to: Dynamically override the standard config value for Client ID Dynamically override Order and Product Details values Supported E-Commerce extension parameters: Order ID ( _corder ) Sub Total ( _csubtotal ) Currency ( _ccurrency ) Customer ID ( _ccusti ) List of SKUs ( _csku ) List of Quantities ( _cquan ) List of Prices ( _cprice ) Tag Configuration First, go to Tealium's tag marketplace and add the pixibo.conversion tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Client ID Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description clientId String Client ID size Array List of Product Sizes E-Commerce Variable Description order_id Required Order ID Overrides _corder . order_subtotal Sub Total Overrides _csubtotal . order_currency Currency Overrides _ccurrency . customer_id Customer ID Overrides _ccustid . product_sku Array List of SKUs Overrides _csku . product_quantity Array List of Quantities Overrides _cquan . product_unit_price Array List of Prices Overrides _cprice . ... View more

This article describes how to use the Affirm data source to create a webhook in your Affirm account and send actionable events to Tealium EventStream API Hub or Tealium AudienceStream CDP. In this article: Table of Contents Placeholder Prerequisites Affirm account Tealium EventStream or Tealium AudienceStream How It Works Affirm offers a Webhook API that sends outgoing requests to an endpoint that you specify. These requests inform Tealium EventStream and AudienceStream about customer activity from your Affirm account. When you add the Affirm data source in your Tealium account a unique endpoint is generated. This endpoint is used to configure a webhook in your Affirm account. Once configured, you can create subscriptions based on topics and receive related push notifications to automate use cases, stay informed, and increase productivity. Affirm Data Source The Affirm data source generates a unique URL to use in your Affirm webhook configuration. The generated URL is in the format of: https://collect.tealiumiq.com/integration/event/ACCOUNT/PROFILE/DATA_SOURCE_KEY Add the Affirm data source before proceeding, then provide the generated endpoint to your Affirm Client Success Manager. Related: How to Add a Data Source Affirm Setup Once you have your data source endpoint, use the following steps to go to your Affirm account and create the webhook. Log in to your Affirm account. Create a webhook. Enable and save the webhook. Events and Attributes All incoming Affirm event attributes are automatically prefixed with affirm_ . For example, when the Affirm webhook sends smtp-id , the matching EventStream event attribute is affirm_smtp_id (all lowercase). For a full list of webhook events and attributes generated by Affirm, see the Affirm Webhook Documentation. Event Attribute Type Example affirm_approved_amount Number 50000.0 affirm_checkout_token String "5I97HK0EREM38YHK3" affirm_created Date 2019-02-27T22:50:52.601851 affirm_decision String "approved", "not_approved" affirm_email_address String "Jeff.Testerson@affirm.com" affirm_event String "opened", "prequal_decision", "approved", "not_approved", "more_information_needed", "confirmed" affirm_event_timestamp Date 2020-02-27T22:51:57.941799 affirm_expiration Date 2020-02-27T22:42:08.092894 affirm_first_name String "Jeff" affirm_last_name String "Testerson" affirm_order_id String "17.0" affirm_term_apr Array of Numbers [19.55, 19.89, 20.12] affirm_term_created Array of Dates [2019-02-27T22:42:08.092894, 2019-02-27T22:42:08.092894, 2019-02-27T22:42:08.092894] affirm_term_id Array of Strings ["DX394TR2O0T6F3JM", "D3QF1AOBN0SL6XXT", "Z7XKQEWUW0FQOMJ2"] affirm_term_installment_amount Array of Numbers [172127.0, 88236.0, 46348.0] affirm_term_installment_count Array of Numbers [3.0, 6.0, 12.0] affirm_term_interest_amount Array of Numbers [16381.0, 29415.0, 56176.0] affirm_term_prequal_amount Array of Numbers [500000.0, 500000.0, 500000.0] affirm_total Number 5000 affirm_webhook_session_id String fal"A1b2C3" Vendor Documentation You must be logged into Affirm to view the following documentation, otherwise you will be redirected to the Affirm documentation main page. Affirm Prequal Status Visibility Webhook Documentation Affirm Status Visibility Webhook Documentation ... View more

This article describes how to set up the FullStory tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips In the Advanced Settings, set the Bundle Flag to Yes and the Wait Flag to No to make FullStory start recording as soon as possible. Use mapping to: Send the User ID for identified users ( FS.identify ). Send additional user parameters ( FS.identify and FS.setUserVars ). Send an event with parameters ( FS.event ). Override the Event Source (default is tealium ). Enable FullStory debugging. Stop adding the FullStory Session ID to the data layer. Stop sending the Tealium Session ID to the FS.identify and FS.setUserVars methods. Stop sending the Tealium Visitor ID to the FS.identify and FS.setUserVars methods. Events send when a value is present in the Event Name variable. If a Full Event Object is present, none of the Individual Custom Event parameters are sent. Tag Configuration First, go to Tealium's tag marketplace and add the FullStory tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Org ID Your FullStory Org ID Namespace Your FullStory JavaScript namespace Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description fs_debug String Enable FullStory Debugging Values are true or false. get_fs_session_id String Get FullStory Session ID Values are true or false. get_tealium_session_id String Get Tealium Session ID Values are true or false. get_tealium_visitor_id String Get Tealium Visitor ID Values are true or false. fs_consent String User Tracking Consent Values are true or false. fs_script String Script URL User Parameters Variable Description uid String User ID uservars.displayName String User Display Name uservars.email String User Email uservars.custom Custom User Var Events Variable Description fs_event_name String Event Name fs_event_source String Event Source s_event.custom Individual Custom Event Parameter fs_event_object Object Full Event Object Page Events Variable Description fs_page.pageName String Page Name fs_page.category String Page Category fs_page.title String Page Title fs_page.url String Page URL fs_page.image_url String Page Image URL fs_page.custom Individual Custom Page Parameter fs_page_object Object Full Page Object ... View more

This article describes how to set up the Braze Mobile Remote Command tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips Use mappings to override standard config values and set custom parameters. This is a Mobile Remote Command companion tag for the native mobile app SDK. Tag Configuration First, go to Tealium's tag marketplace and add the Braze Mobile Remote Command tag (Learn more about how to add a tag). After adding the tag, configure the following settings: API Key: Your application's API Key from the Braze Dashboard Auto Initialize: Automatically send the Initialize command. Firebase Enabled ADM Enabled Automatic Deep Link Opening Disable Automatic Location Collection Enable News Feed Unread Indicator Firebase Sender ID Custom Endpoint Session Timeout (seconds) Notification Background Color: Example: 0xFFf33e3e Interval (in seconds) Between Triggers Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Commands (Command Triggers) Map a trigger to one or more of the following events: Variable Description initSDK SDK Set Up disableSDK Disable Data Collection wipeData Wipe Data enableSDK Re-enable Data Collection changeUser Identify User addAlias Set User Alias logCustomEvent Custom Event logPurchase Purchase Event facebookUser Facebook User twitterUser Twitter User addToSubscriptionGroup Add user to email or SMS subscription group removeFromSubscriptionGroup Remove user to email or SMS subscription group logCustomEvent Track Custom Event Location Variable Description locationLatitude Double Latitude locationLongitude Double Longitude locationAltitude Double Altitude locationHorizontalAccuracy Double Horizontal Accuracy locationVerticalAccuracy Double Vertical Accuracy Subscriptions Variable Description setEmailNotificationSubscriptionType Email Subscription Set Email Subscription Type Sets the notification type for email subscription for the current user. setPushNotificationSubscriptionType Push Subscription Set Push Subscription Type Sets the notification type for push notifications for the current user. subscriptionGroupId The unique identifier of the subscription group. Social Data Tracking Variable Description facebookId Facebook ID numberOfFriends Integer Facebook Friend Count likes Array Facebook Likes twitterUserId Twitter User ID twitterHandle Twitter Handle twitterName Twitter Name description Twitter User Description twitterFollowerCount Integer Twitter Followers Count twitterFollowingCount Integer Twitter Following Count twitterTweetCount Integer Twitter Tweet Count twitterProfileImageUrl Twitter Profile Image URL User Attributes Variable Description userId User ID aliasName Alias Name An identifier for the current user. aliasLabel User Alias Label A label for the alias, such as the source of the alias. firstName First Name lastName Last name gender Gender language Language ISO 639-1 Language Code for the display language. email Email homeCity Home City country Country dateOfBirth Date of Birth avatarImageURL Avatar Image URL unsetCustomAttribute Array Unset Custom Attribute E-Commerce Variable Description order_currency Currency Overrides _ccurrency . product_id Array List of Product IDs Overrides _cprod . product_quantity Array List of Quantities Overrides _cquan . product_unit_price Array List of Prices Overrides _cprice . purchase_properties.foo Custom Purchase Properties Initialization Variable Description api_key API Key enable_sdk Boolean Enable SDK firebase_enabled Boolean Firebase Enabled adm_enabled Boolean Adm Enabled auto_push_deep_links Boolean Auto Push Deep Links disable_location Boolean Disable Location enable_news_feed_indicator Boolean Enable News Feed Indicator firebase_sender_id String Firebase Sender ID small_notification_icon String Small Notification Icon large_notification_icon String Large Notification Icon custom_endpoint String Custom Endpoint locale_mapping Array Locale Mapping session_timeout Integer Session Timeout default_notification_color Integer Default Notification Color bad_network_interval Integer Bad Network Interval good_network_interval Integer Good Network Interval great_network_interval Integer Great Network Interval trigger_interval_seconds Integer Trigger Interval Seconds push_token String Push Token enable_geofences Boolean Enable Geofences request_processing_policy Integer Request Processing Policy flush_interval Double Flush Interval enable_advertiser_tracking Boolean Enable Advertiser Tracking enable_deep_link_handling Boolean Enable Deep Link Handling device_options Integer Device Options push_story_identifier String Push Story Identifier backstack_activity_enabled Boolean Backstack Activity Enabled backstack_activity_class String Backstack Activity Class   ... View more

This article describes how to set up the Sizmek VersaTag tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder How it Works Sizmek's VersaTag is a single and secure tool to deploy, manage, and update digital marketing tags on a site without having to continuously update your website code. Tag Tips Supports the following E-Commerce extension values: Order ID List of Product IDs List of Product Names List of Quantities List of Product Prices Use mapping to: Dynamically override the E-Commerce extension values Define the contents of the Activity Params object Using act Define the contents of the Retargeting Params object Using rtp Define the contents of the Dynamic Retargeting Params object Using drtp Define the contents of the Conditional Params object Using cp Dynamic Pages and Events Set a value for url (overrides url ) Tag Configuration First, go to Tealium's tag marketplace and add the Sizmek VersaTag tag (Learn more about how to add a tag). After adding the tag, configure the following settings: VersaTag ID Example: 123 Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description id VersaTag ID url URL mobile Mobile Default value is zero (0). sync Sync Default value is zero (0). dispType Display type. Default value is js. ActivityID Activity ID Session Session E-Commerce Variable Description order_id Order ID. Overrides _corder . product_id Array List of Product IDs. Overrides _cprod . product_name Array List of Names. Overrides _cprodname . product_quantity Array List of Quantities. Overrides _cquan . product_unit_price Array List of Prices. Overrides _cprice . Configurable Parameters Variable Description act.### String Activity Params. rtp.### String Retargeting Params. drtp.### String Dynamic Retargeting Params. cp.### String Conditional Params. activityParams Object Activity Params. retargetParams Object Retargeting Params. dynamicRetargetParams Object Dynamic Retargeting Params. conditionalParams Object <meta charset="utf-8" />   Conditional Params. ... View more

This article describes how to set up the Sizmek Cookie Matching Service tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder How it Works Sizmek Cookie Matching Service enables a user to associate the cookie that identifies a Tealium visitor and the cookie that identifies the user for Sizmek. Tag Tips This tag only fires once per Tealium Visit Session. If left blank, Tealium Account and Profile are automatically populated. Sends the following server-side attribute back to Tealium: sizmek_id Tag Configuration First, go to Tealium's tag marketplace and add the Sizmek Cookie Matching Service tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Sizmek UUID Required. Your unique ID provided by Sizmek. Tealium Account Required. Your Tealium account name Tealium Profile Required. Your Tealium profile name. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description sizmek_uuid Sizmek ID tealium_account Tealium Account name tealium_profile Tealium Profile name ... View more

This article describes how to set up the iAdvize tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips Transaction tracking occurs automatically when order ID and cart amount are populated. Supports the following e-commerce extension parameters: Order ID ( _corder ) Order Sub Total ( _csubtotal ) If you want to pass additional parameters in the CustomData tag, add a custom destination in the mappings toolbox. Tag Configuration First, go to Tealium's tag marketplace and add the iAdvize tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Site ID Your iAdvize Site ID. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description sid Site ID lang Language E-Commerce Variable Description order_id Order/Transaction ID. Overrides _corder . order_subtotal Sub Total/Cart Amount. Overrides _csubtotal . ... View more

View the Release Notes summary to learn about updated product features, enhancements, and fixes. To view details about how to use a new feature, click the Learn More link next to the description. Tags New/Cool Stuff New marketplace tag: pixibo.conversion (Learn more) New marketplace tag: pixibo.fyf (Learn more) Added additional Purpose ID to the Tealium Collect tag in support of Interactive Advertising Bureau (IAB) v1.1 compliance. (Learn more) Applied security and reliability updates to the Fullstory tag. (Learn more) Updated the Braze Mobile Remote Command tag to support automated initialization. (Learn more) Updated the Braze Web SDK (formerly Appboy Web SDK) tag to support v2.2.6. (Learn more) Updated the BoldChat marketplace tag branding to Bold360. (Learn more) Updated standard variables for the Sizmek Versatag tag. (Learn more) Updated the Clicktale Carmel tag to support ad blocker, fraud, and friction detection options. (Learn more) Updated the Contentsquare UX Analytics tag to change the ID_PROJECT label to Tag ID . (Learn More) Updated the Google Analytics (analytics.js) tag to support the transport parameter. (Learn more) Updated the Google Analytics (gtag.js) tag to support the transport parameter. (Learn more) Updated the Taboola Pixel tag to add https: to the beginning of the base URL. (Learn more) Fixes Corrected issue with the Flashtalking Cookie Matching Service tag to correctly send a cookie_sync event instead of a view event. (Learn more) Corrected the "Product Audience - Hotel" parameter names for the Bing Ads Universal Event Tracking (UET) tag. (Learn more) Updated the Adobe AppMeasurement for JS tag to Version 2.20 to correct a Microsoft Internet Explorer (IE) security issue and to support the Audience Manager dil.js  (v9.4) library. (Learn more) Updated the iAdvize tag to correct conversion tracking issues by adding custom mapping support. (Learn more) Updated the Sizmek Cooking Matching Service tag to specify the name of the attribute sent back to Tealium to complete the cookie match integration. (Learn more) Connectors New/Cool Stuff Updated the Responsys connector to fetch list data. (Learn more) Updated theTVSquared connector to fetch list data. (Learn more) Added support for additional ID types for the DoubleClick Ad Exchange connector. (Learn more) Added support for additional ID types for the DoubleClick Bid Manager connector.  (Learn more) Added support for additional ID types for the DoubleClick for Publishers (DFP) connector.  (Learn more) The previous version of the Google Sheets connector is now deprecated and replaced with the new (V2) version. (Learn more) The Tapjoy Conversion Postbacks connector is now moved from Beta and is Generally Available (GA). (Learn more) Updated information about how to obtain authorization for the limited-use Xandr Instant Audience Service (Tealium-Provided Credentials) connector. (Learn more). Updated the Google Adwords Customer Match connector to support User/Device ID parameter upload key types CONTACT_INFO , MOBILE_ADVERTISING_ID , and CRM_ID . (Learn more) Fixes Corrected issue with the  FacebookPixelActionSendEvent class in the beta version of the Facebook Server-Side Events connector and moved connector from a beta experiment to General Availability (GA). (Learn more) Corrected the attribute elements section for the Flashtalking User Segments (Beta) connector. (Learn more) iQ Tag Management New/Cool Stuff Introduced the following technology partner integrations: Tealium + Contentsquare Tealium + Invoca Tealium + ObservePoint Tealium + Quantum Metric Customer Data Hub New/Cool Stuff Introduced the new server-side connectors workflow interface and new added features. (Learn more) Installations New/Cool Stuff Android, Swift/iOS Added support for Contentsquare remote commands. (Learn More). Added support for Facebook remote commands. (Learn more) Fixes Swift/iOS Updated the Usabilla remote commands to support the fragmendId mapping destination for the loadfeedbackfrom command. (Learn more) Updated crash reporter dependency to support version 1.3.9.  ... View more

This article describes how to set up the AdRoll Smart Pixel tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips After initial page load, subsequent calls are made by the adroll_record_user function with data from the adroll_record_user object in mapping. To add the name=param , map a value to adroll_segments using mapping toolbox. Ssample values are checkout or orderconfirm . Use mapping to set adroll_custom_data values, such as map _corder to adroll_custom_data.ORDER_ID . The adroll_conversion_value is automatically mapped to _csubtototal from E-Commerce Extension The adroll_conversion_value parameter will only be set if an Order ID is set. Tag Configuration First, go to Tealium's tag marketplace and add the AdRoll Smart Pixel tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Advertiser ID This is typically twenty-two alphanumeric characters. Pixel ID This is typically twenty-two alphanumeric characters. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description adroll_custom_data.myvar Custom Data adroll_record_user.myvar Custom Record User Data adroll_conversion_value Conversion Value adroll_currency Currency adroll_segments Segments adroll_email Email adroll_custom_data.product_id Product ID adroll_custom_data.product_group Product Group adroll_custom_data.product_action Product Action adroll_custom_data.product_category_id Product Category adroll_adv_id Adv Id adroll_pix_id Pix Id ... View more

This article describes how to set up the Piwik PRO tag in your Tealium iQ Tag Management account. Piwik PRO is an analytics suite for enterprise clients. Its key differentiator is a commitment to data protection. Piwik PRO's main products can be deployed in both on-premises and cloud versions, each of them adheres to strict privacy and security regulations (including HIPAA and GDPR). In this article: Tag Tips The Track Ecommerce Order Event fires when an Order ID is present. Use mapping to: Dynamically override the standard config values Setup event triggers Set Custom Dimensions Override the E-Commerce extension values Supports these E-Commerce extension parameters: Order ID ( _corder ) Order Total ( _ctotal ) Sub Total ( _csubtotal ) Shipping Amount ( _cship ) Tax Amount ( _ctax ) Cart or Order Type ( _ctype ) Customer ID ( _ccustid ) List of Product IDs ( _cprod ) List of Names ( _cprodname ) List of Categories ( _ccat ) List of Quantities ( _cquan ) List of Prices ( _cprice ) List of Discounts ( _cpdisc ) Tag Configuration Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag. When adding the tag, configure the following settings: App ID: PPAS application identificator (previously website ID, site ID or idSite) Base URL: PPAS instance URL without trailing slash. Include // at the beginning. (for example, //example.com) Enable Download & Outlink tracking Tracking all content impressions within a page: To track content, it has to have the data-track-content attribute or piwikTrackContent CSS class attached to it. Track All Visible Content Impressions: To track content, it has to have the data-track-content attribute or piwikTrackContent CSS class attached to it. Check Impressions On Scroll: Check new visible content impressions on the scroll event. It will not detect content blocks placed in a scrollable element. Visible Content Watch Interval: Interval, in milliseconds between checking for new visible content. Periodic checks can be disabled for performance reasons by setting 0 . Heartbeat Timer: Time in seconds between cyclical heartbeat requests. Track User Anonymously: Track visitor anonymously (without consent) Enable Heart Beat Timer Load Rules Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Variable Description App ID ( appId ) PPAS Instance Address ( base_url ) Analytics Tracker URL ( tracking_url ) Event Category ( category ) Event Action ( action ) Event Name ( name ) Event Value ( value ) Goal Name ( goal_name ) Goal Value ( goal_value ) Custom Page Name/Document Title ( title ) Time Between Heartbeat Requests ( beat ) Keyword ( keyword ) SearchCount ( searchCount ) Enable Anonymous Tracking (Boolean) ( isAnonymous ) Custom URL ( customUrl ) Referrer URL ( referrerUrl ) Cookie Domain ( cookieDomain ) Cookie Path ( cookiePath ) UpdateTimingDataOnPageLoadSampling ( updateTimingDataOnPageLoadSampling ) Enable Heart Beat Timer ( enableHeartBeatTimer ) Content Tracking Variable Description Track All Content Impressions ( trackAllContentImpressions ) [Boolean] Impression Check On Scroll ( checkOnScroll ) [Boolean] Impression WatchInterval ( watchInterval ) Impression Dom Node ( impressionDomNode ) Interaction Dom Node ( domNode ) Content Interaction Name ( contentInteraction ) Content Name ( contentName ) Content Piece ( contentPiece ) Content Target ( contentTarget ) Download and Oulink Tracking Variable Description Enable Link Tracking ( link_tracking ) [Boolean] Analytics Domains ( domains ) [Array] Outlink Class Name ( outLinkClassName ) LinkAddress ( linkAddress ) Add Download Extensions ( addDownloadExtensions ) [Array] Replace Default Extensions ( setDownloadExtensions ) [Array] Set Download ClassName ( setDownloadClassName ) Link Tracking Delay ( time ) Disable Outlink Tracking Classes ( setIgnoreClasses ) [Array] Events To map events, refer to Create an Event Mapping. Variable Description Trigger Custom Event trackEvent Track Goal Conversion trackGoal Add Ecommerce Item addEcommerceItem Track Ecommerce Order trackEcommerceOrder Update Cart trackEcommerceCartUpdate Track Product / Category View setEcommerceView Tracking all content impressions within a page trackAllContentImpressions Tracking all visible content impressions trackVisibleContentImpressions Tracking only content impressions for specific page part trackContentImpressionsWithinNode Track interactions manually with auto detection trackContentInteractionNode Track impression manually trackContentImpression Track user interaction manually trackContentInteraction Force Tracking download using JS function trackLink Set UserId setUserId Reset UserId resetUserId Set Custom Page Name setDocumentTitle Tracking Site Search trackSiteSearch Track User Anonymously setUserIsAnonymous Disable tracking user anonymously (after visitor consent) deanonymizeUser E-Commerce Variable Description Order ID ( order_id ) (Overrides _corder ) Order Total ( order_total ) (Overrides _ctotal ) Sub Total ( order_subtotal ) (Overrides _csubtotal ) Shipping Amount ( order_shipping ) (Overrides _cship ) Tax Amount ( order_tax ) (Overrides _ctax ) Customer ID ( customer_id ) (Overrides _ccustid ) List of Product IDs ( product_id ) (Overrides _cprod ) [Array] List of Names ( product_name ) (Overrides _cprodname ) [Array] List of Categories ( product_category ) (Overrides _ccat ) [Array] List of Quantities ( product_quantity ) (Overrides _cquan ) [Array] List of Prices ( product_unit_price ) (Overrides _cprice ) [Array] List of Discounts ( product_discount ) (Overrides _cpdisc ) [Array] ... 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RemThis article describes how to set up the Alphonso Website Tag tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips The Use Default configuration options will cause the tag to act in the same manner as placing the snippet directly on your page. The Session ID, UTM Source, and UTM Medium populate automatically. To manage these options yourself, turn these options off. Add custom values by using the + Add Custom Destination button. Tag Configuration First, go to Tealium's tag marketplace and add the Alphonso Website Tag tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Customer ID A value provided by Alphonso. Use Default Session Management Use the Alphonso session management included with the code snippet. If set to no, you will need to map Session ID. Use Default UTM Parsing Use the Alphonso UTM parameter parsing included with the code snippet. If set to no, you will need to map Campaign Source and Campaign Medium Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Description Description cust Customer ID ord Cache Buster utm_src Campaign Source utm_mdm Campaign Medium url Page URL title Page Title session_id Session ID sess_status Session Status ref Referrer URL event_type Event Name event_value Event Value useDefaultSession Use Default Session Management useDefaultUtm Use Default UTM Parsing useOnBeforeUnload Use OnBeforeUnload Pixel ... View more

This article describes how to set up the Digilant tag in your Tealium iQ Tag Management account.. In this article: Table of Contents Placeholder Tag Tips Specify a Pixel ID in the standard configuration. Override the Pixel ID in the standard configuration via mapping. Set the "Synchronous Load Type" in "Advanced Settings" when the library needs to be loaded synchronously. Tag Configuration First, go to Tealium's tag marketplace and add the Digilant tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Tag Version Pixel ID: Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description id Pixel ID ... View more

This article describes how to set up the UpLift tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips Use mapping to dynamically override the standard configuration values. The Domain configuration has been deprecated. Tag Configuration First, go to Tealium's tag marketplace and add the UpLift tag (Learn more about how to add a tag). After adding the tag, configure the following settings: UP Code The UP Code (Account ID) provided by your Uplift contact. Domain The domain of the host site. (Deprecated) Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description acct UP Code domain Domain Deprecated ... View more

This article describes how to set up the Rakuten Advertising tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips Conversion fires when Order ID is set. Affiliate functionality only available when Allow Commission is set to True. Supports these E-Commerce extension parameters: Order ID ( _corder ) Sub Total ( _csubtotal ) Tax Amount ( _ctax ) Currency ( _ccurrency ) Promo Code ( _cpromo ) Customer ID ( _ccustid ) List of Product IDs ( _cprod ) List of Names ( _cprodname ) List of Quantities ( _cquan ) List of Prices ( _cprice ) List of Discounts ( _cpdisc ) Tag Configuration First, go to Tealium's tag marketplace and add the Rakuten Marketing tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Tracking Key Your site-specific Tracking Key issued by your Rakuten Marketing integration contact. Rakuten Affiliate Merchant ID 4 or 5-digit Merchant ID. Tax Rate Tax rate as a percentage value. Example: "20" for UK VAT Rakuten Display Merchant ID 4-digit Merchant ID Rakuten Search Merchant ID Search Config rsMID ( rsMID ) Conversion Type Default value is "sale", but can be set to anything. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Variable Description trackingKey Tracking Key siteSection Site Section allowCommission Allow Commission Values are true or false. conversionType Conversion Type customerStatus Customer Status discountAmount Discount Amount optionalData Optional Data E-Commerce Variable Description order_id Order ID. Overrides _corder . order_subtotal Sub Total. Overrides _csubtotal . order_tax Tax Amount. Overrides _ctax . order_currency Currency Overrides _ccurrency . order_coupon_code Promo Code. Overrides _cpromo . order_consumed Consumed. order_shipped_country Order Shipped Country. order_status Order Status. Values are: Existing Returning New order_shipped Order Shipped. order_site_name Site Name. customer_id Customer ID. Overrides _ccustid . customer_score Customer Score. customer_country Customer Country. Overrides _ccountry . Used in place of order_shipped_country if order_shipped_country is not provided. product_id Array List of Product IDs. Used in place of product_sku if product_sku is not provided. Overrides _cprod . product_name Array List of Names. Overrides _cprodname . product_quantity Array List of Quantities. Overrides _cquan . product_sku Array List of SKUs Overrides _csku . product_unit_price Array List of Prices. Overrides _cprice . product_discount Array List of Discounts. Overrides _cpdisc . product_brand Array List of Brands. Overrides _cbrand . product_category Array List of Categories. Overrides _ccat . product_category_id Array List of Category IDs. product_coupon Array List of Coupons. product_is_clearance Array List of Clearance Statuses. product_is_sale Array List of Sales Statuses. product_margin Array List of Margins. Affiliate Variable Description allowCommission Allow Commission Values are true or false. affiliateConfig.ranMID ranMID affiliateConfig.taxRate Tax Rate affiliateConfig.discountType Discount Type affiliateConfig.tagType Tag Type affiliateConfig.includeStatus Include Status Values are true or false. affiliateConfig.removeOrderTax Remove Order Tax Values are true or false. affiliateConfig.removeTaxFromProducts Remove Tax From Products Values are true or false. affiliateConfig.removeTaxFromDiscount Remove Tax From Discount. Values are true or false. affiliateConfig.centValues Cent Values. Values are true or false.   affiliateConfig.nonCentCurrencies Non cent currencies. Can accept an Array or a String containing a comma-separated list of currencies. Display Variable Description displayConfig.rdMID rdMID displayConfig.domain Domain displayConfig.tagType Tag Type displayConfig.includeStatus Include Status displayConfig.allowCommission Allow Commission displayConfig.removeTaxFromProducts Remove Tax From Products Values are true or false. displayConfig.removeTaxFromDiscount Remove Tax From Discount Values are true or false. displayConfig.taxRate Tax Rate Search Variable escription searchConfig.rsMID rsMID searchConfig.conversionType Conversion Type searchConfig.accountID Account ID searchConfig.clickID Click ID ... View more

This article describes the new connector workflow, how it works, and newly available enhancements and actions. In this article: Table of Contents Placeholder What's New? Connectors now display a new, intuitive workflow and an updated interface used for building and maintaining server-side connectors and actions to benefit EventStream API Hub and AudienceStream Customer Data Platform (CDP) users. The enhancements allow for easier reporting, simplify integration set up, and offer real-time reporting for success and error counts. New and Enhanced Features The following list provides an overview of the enhancements now available with this connector update: Updated interface When accessing connectors, the initial default view is an expanded snapshot of your current server-side connectors rather than the entire integration marketplace. Spotlight search Using the new Spotlight Search feature, you can begin typing a connector name for the connector you are looking for and the list will populate matches as each character is typed. From the search results, you can go directly to available options for that connector and drill-down into the details. Updated connector summary When you add a connector, the first page summarizes information about the connector, including what you will need, actions supported, and internal and external resources related to the connector. Updated workflow An updated workflow in the interface reduces steps and simplifies the setup process for new server-side connectors. The interface walks users through each step of the connector setup and displays the action options already assigned for each technology. Set a connector by configuration You can now set different configurations for a single connector. For example, you can have different configurations for your developer, sandbox, and production accounts. View Consent Categories Each EventStream connector in the marketplace has one or more consent categories assigned for each available action. You can now view the consent category for a specifi connector by simply clicking the Information icon next to a connector action. View incomplete actions When configuring actions for a connector, a status indicator to the right of each required action displays "COMPLETED" or "INCOMPLETE" to provide a quick view of completeness before moving on. Optional actions do not display this status. Toggle actions on and off Previously, you could only toggle an entire connector on or off, which turned all associated actions on or off. You can now toggle individual actions on or off, or toggle the entire connector. Reassign new actions You can now create actions and reassign those actions to server-side connectors that are already built. Enhanced reporting Server-side connector reporting for AudienceStream and EventStream now shows total success and error counts, in real-time, and allows users to download the error information to a .csv file for examination. Roll back to a previous connector version You can now roll back to any previous version of a connector. Let's Get Started! To start adding and configuring connectors using the new interface, go to About Connectors. ... View more

This article describes how to get the most out of Tealium and ObservePoint by setting up the ObservePoint tag in your Tealium iQ Tag Management account and configuring it to send Tealium audiences and badges to ObservePoint. In this guide: Table of Contents Placeholder How it Works The Tealium Customer Data Hub (CDH) helps organizations manage the full lifecycle of customer data from collection, to enrichment, and then to activation. Beginning with data collection, Tealium iQ Tag Management enables you to manage your ObservePoint deployment and associated data alongside other integrated systems using a standardized, vendor-agnostic data layer. The Tealium Customer Data Platform (CDP) uses this data collection infrastructure as a data source to create comprehensive customer profiles. These customer profiles are configured with business rules to trigger actions with an integrated vendor. ObservePoint’s WebAssurance and AppAssurance products enable you to test and validate their data collection technologies at scale to ensure accurate data. Web Audits and Web Journeys use proprietary technology to scan your analytics implementation to check for inaccuracies and alert you of errors that could threaten your data collection. These automated scans allow you to more efficiently monitor and scale your analytics QA testing, leading to greater trust in your data. With the acquisition of Strala technologies — Touchpoints, JourneyStream, and Prism — ObservePoint additionally helps you standardize your data upfront, gather and unify online and offline customer touchpoints, and generate accurate and actionable insights that drive growth and increased ROI. See the Tealium + ObservePoint Partnership Overview for more information. What to Expect From This Integration The Tealium + Observepoint integration ensures cross-team alignment and data integrity across all of your digital assets — including analytic platforms, personalization tools, and more. This integration allows joint customers to activate automatic ObservePoint scans when updates are made in order to identify and resolve tracking errors before publishing. With this integration, you can expect to save time, increase agility, and ensure that the data you are using for analysis and personalization is both compliant and consistent. Prerequisites Tealium Tealium iQ Tag Management ObservePoint WebAssurance AppAssurance Integration Configuration The following sections contain additional information about specific Tealium + ObservePoint configuration steps to follow for a successful implementation. Using Remote File Mapping to Test Tealium ObservePoint Remote File Mapping allows you to easily perform large scale testing. Using Remote File Mapping allows you see how your data quality will be affected if you publish your tag management changes to your production environment. This can be useful when making changes to your Tealium (or other tag manager) implementation and are apprehensive about publishing to Production. See Using Remote File Mapping to Test Tealium to learn more. Checking Tealium Data Objects Integration with Tealium allows mutual customers to check the data objects (or b objects) within your utag.link and utag.click functions. For example, if you want to test to ensure that you are sending the 'size' option correctly on an e-commerce Add to Basket interaction. To learn about setting up your Tealium ObservePoint tag, see the ObservePoint Data Layer Validator Tag Setup Guide. To learn more about finding your results in ObservePoint, see Checking Tealium Data Objects. Tealium ObservePoint Trigger Using the Tealium ObservePoint trigger allows a group of ObservePoint Audits and Web Journeys to run automatically when you publish to any Tealium profile. This feature is available to any organization that is a mutual customer of both ObservePoint and Tealium. The primary use of this trigger is to test changes quickly and at scale and then verify that your analytics are functioning properly after you release updates. For example, when you want to test the data quality on 1,000 pages, your e-commerce funnel, and your customer registration funnel automatically each time you publish a change to your Tealium QA profile. See Tealium ObservePoint Trigger to learn more. ... View more

This article describes how to set up the Mixpanel tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips Use mapping to: Dynamically override the standard token value Configure event triggers Send required and optional event parameters For more information, see the Mixpanel Implementation Guide. Tag Configuration First, go to Tealium's tag marketplace and add the Mixpanel tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Token An alphanumeric value Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description Token Alphanumeric token Events To map events, refer to Create an Event Mapping. Variable Description add_group Add Group alias Alias clear_opt_in_out_tracking Clear Opt in Opt out Tracking disable Disable get_config Get Config get_distinct_id Get Distinct ID get_group Get Group get_property Get Property has_opted_in_tracking Has Opted in Tracking has_opted_out_tracking Has Opted out Tracking identify Identify init Init opt_in_tracking Opt in Tracking opt_out_tracking Opt out Tracking push Push register Register register_once Register Once remove_group Remove Group reset Reset set_config Set Config set_group Set Group time_event Time Event > track Track track_forms Track Forms track_links Track Links track_with_groups Track with Groups unregister Unregister People Events To map events, refer to Create an Event Mapping. Variable Description people.append Append people.clear_charges Clear Charges people.delete_user Delete User people.increment Increment people.remove Remove people.set Set people.set_once Set Once people.track_charge Track Charge people.union Union people.unset Unset Group Events To map events, refer to Create an Event Mapping. Variable Description group.remove Remove group.set Set group.set_once Set Once group.union Union group.unset Unset ... View more

This article describes how to set up the Adition Cookie Matching tag in your Tealium iQ Tag Management account. In this article: Table of Contents Placeholder Tag Tips This is the Cookie Matching version of Adition, allowing you to synchronize Visitor ID information between Tealium and Adition. This tag is used in conjunction with another Adition tag. Sends the following server-side attribute back to Tealium: adition_user_id Tag Configuration First, go to Tealium's tag marketplace and add the Adition Cookie Matching tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Tealium Account Name of your Tealium account. Required to redirect to the correct vdata endpoint. Defaults to your Tealium iQ account name. Tealium Profile Name of your Tealium profile. Required to redirect to the correct vdata endpoint. Defaults to your Tealium iQ profile name. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings. The available categories are: Standard Variable Description tealium_account Tealium Account tealium_profile Tealium Profile ... View more