>>Watch the on-demand Integrate Everything webinar for more details<<
Tealium is thrilled to announce our upcoming release, and the story behind what we are building this quarter! Tealium’s Integrate Everything release gives you access to more data types than ever, more flexibility in how you customize that data to your business, and the critical connections to the tech ecosystem to put it to work. This release expands on Tealium's industry-leading flexibility and integrations — so that the whole business can access data from wherever it lives, customize it to make it more valuable for CX and analysis, and ultimately use it to drive customer value.
Our new process of announcing the story of our quarterly Roadmap means you'll want to come back to this post to get updates as official documentation is released for each feature. Please click the three dots in the upper right-hand corner, then click Subscribe. This will ensure you receive a notification when links are updated here to direct our users to the docs.
Get More Data
The data platform at the foundation of customer experience needs to give you options for bringing data to the system efficiently and with as low a technical bar as possible.
NEW FEATURE: Data Connect (Tealium AudienceStream & EventStream Customers)
Automate data integration workflows with enterprise data sources like data warehouses, data lakes and cloud applications (opening up automated access to over 1000 data sources). Data Connect also supplies lookup tables that can be used in combination with the customer profile for contextual data. Early access extended through end of Q2 - contact your CSM for information if you'd like to join.
Learn More About Data Connect >>>
ENHANCED FEATURE: File Import (Tealium AudienceStream Customers)
More robust ingestion of data from files (a very common data source) to incorporate PGP encryption, compression, higher size limits, new file formats, and a new dashboard for reporting. Estimated to launch in EA for Q2.
Learn More About the File Import Data Source >>>
ENHANCED FEATURE: Mobile Data Collection (Tealium AudienceStream & EventStream Customers)
Enhanced tracking capabilities to ease integration of data from mobile devices and apps alongside data from other sources in the customer profile.
Summary of Recent Releases >>>
Customize How You Use It
Your first-party data is your most critical tool to build a differentiated customer experience. That means you need tools to customize your use of this critical asset, not one-size-fits-all functionality that build commoditized CX.
NEW FEATURE: Transformations and Actions (Tealium Functions Customers)
Transform real-time, streaming data as it’s collected or just prior to activation to ensure that it is in its most usable format across the tech stack. Now you can host and manage your global transformation rules within a single platform instead of within each individual source. Released! Now Generally Available
Learn More About Data Transformation Functions >>>
NEW FEATURE: New APIs (All Tealium Products)
Build on top of Tealium capabilities to power CX and integrate Tealium functionality into existing development workflows for more efficiency. Adding APIs for Tealium iQ to better integrate with workflows and adding other APIs throughout the Tealium Customer Data Hub. Some APIs in Early Access include:
Visitor Lookup API v3 (early access)
Data Connect API (early access)
iQ Profiles (v3 API)
And more! See the full list of APIs in Early Access here
Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>
Put it to Work
One system can’t do everything. But one system can curate the best possible dataset for use across the most demanding, real-time customer experiences. That means you need diverse options, for business users and developers, to get this data where it needs to go.
NEW FEATURE: Data Sync
Robust streaming of data directly to your cloud data warehouses keeping your entire customer data supply chain in sync from collection, to storage, and everywhere in between. Fuel analytics and data science initiatives, or ensure better CX consistency across enterprise systems. Estimated to launch in EA for Q2.
Please check back for more information or ask your CSM for additional details if you'd like to be included in Early Access. >>>
NEW CONNECTORS: Conversions APIs, Pharma, and Deeper Journey Integrations
Address Signal Loss due to regulations, ad blockers, and the deprecation of 3rd party cookies with the latest conversions APIs from Facebook, Google, Twitter, and more (and coming soon: Amazon Advertising). Our latest integrations also allow you to better integrate with emerging customer journey tools like Braze and Airship. And for the Pharma industry, we have a special collection of industry integrations coming in Q2 (Including Veeva, Doceree and more).
A lineup of recent Connectors released:
Facebook Conversions Connector Setup Guide a nd Event Match Quality: Connector Insights: Facebook Event Match Quality
Tealium + Google Enhanced Conversions Integration Guide
Twitter Custom Audiences Connector Setup Guide
Tiktok Events Connector
Customer Journey Integrations
Braze Currents Data Source
Airship Data Source
Watch the Announcements Blog and Release Notes for the latest connectors >>>
Don't forget to Subscribe to this post to get notifications about each release as they come out. The "Learn More" text will be updated with links as soon as official announcements for each feature are released in the Announcements Blog. Want to be involved in Early Access for any of these releases? Contact your CSM! Any general questions? Send an email to firstname.lastname@example.org or leave a comment below and we are happy to help.
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The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg! Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.
Join us live on Tuesday, January 21 at 11am PT (or view on-demand after) as we explore the challenges you must solve to unlock the promise of ML and how you can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform, AudienceStream.
The webinar will cover:
What challenges must companies solve to conquer the machine learning conundrum
What capabilities are key to get real value from ML projects
How a data supply chain approach supercharges ML results
Learnings from developing ML-powered products
Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform
Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
The webinar will be available on demand shortly after the live broadcast, so even if you miss the live showing you can still watch.
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