Tealium Learning Center

Check out the details on Tealium's latest product innovations in our Augmented Marketer release announcement: >>Watch the Augmented Marketer Webinar On Demand<< >>Sign Up for Augmented Marketer Early Access Opportunities and Updates Here<< It’s no longer enough to just integrate data— you have to figure out how to use it at scale and across an increasingly complicated customer journey. To thrive in the data-driven future, it’s critical to solve the challenges of poring over spreadsheets, tapping expensive and limited resources to wrangle insights, or jumping from system to system manually finding little nuggets of actionable data at the cost of lost hours and days. Building on our Integrate Everything release, Tealium’s Augmented Marketer release creates the most powerful combination of insight and action for organizations looking to scale the power of trusted data for CX. Our new process of announcing the story of our quarterly Roadmap means you'll want to come back to this post to get updates as official documentation is released for each feature. Please click the three dots in the upper right-hand corner, then click Subscribe. This will ensure you receive a notification when links are updated here to direct our users to the docs.  Tealium Insights for Reporting and Dashboards Tealium Insights gives brands a powerful suite of reporting and dashboarding tools to efficiently unlock the hidden potential of first party data. NEW FEATURE: Data Insights Operational and campaign performance insights, including pre-built and customizable dashboards. Dashboards include operational data insights, verticalized insights, particular use cases, and overall ROI. Or build your own based on the unique needs of your business. In Early Access now! Contact your CSM to ask about being included. Learn more about Data Insights in Early Access now >>> NEW FEATURE: Customer Journey Insights Visualize the customer journey for insights into how audiences flow across moments in the customer journey, highlighting desirable and undesirable paths so that journey optimization can occur. Estimated to launch in 2023. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> Lifetime Analysis and Profile Enrichment It can be hard to identify every possible insight you’ll ever need to activate. With Tealium’s new Lifetime Profiles powered by Historical Enrichment, brands gain unparalleled flexibility to enrich profiles with new insights from historical behavior— even when not setup in advance. NEW FEATURE: Historical Enrichment Use custom event queries to look back at past customer behavior and define new insights. Even when a particular insight wasn’t defined in advance, using the new Historical Enrichment feature enables profile enrichment by re-processing past events. These new enriched attributes can be used to create and target new audiences. This delivers peace of mind that you don’t have to think of everything upfront. Estimated to launch in 2023. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> NEW FEATURE: Integrated Audiences Intuitive, easy-to-use audience discovery, builder, and activation tool for marketers to streamline the audience creation process, with activation based on both historical and real-time data. Through our new Lifetime Profile capabilities, leverage the history of a visitor's profile to target past behavior. This provides brands the flexibility to target churned or seasonal audiences, and take action on past behavior to re-engage with customers in personalized ways. Estimated initial launch in Q1 2023 with further enhancements following. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> Insights and Action: Better Together Unmatched integration of the best data foundation with the capability to trigger action from a unified hub. Automate insights, access insights programmatically and integrate seamlessly with other systems to drive more value from your data foundation. NEW FEATURE: Customer Journey Orchestration An omni-channel mapping and optimization tool that allows marketers to inspect, adapt, and optimize customer experiences across touchpoints. It is purpose-built to solve the complexity of the modern customer journey, providing precise areas of optimization and actionable insights. Estimated to launch in 2023. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> ENHANCED: Tealium Predict ML Accessible, yet powerful, workflow optimization meant to better democratize the power of ML for business users, while enabling deeper exploration to build trust with more technical resources. Released! See the new experience improvements for Predict ML >>> ENHANCED AND NEW APIs: Visitor API, Privacy API APIs to automate personalization and privacy at scale by programmatically accessing customer profiles within Tealium. Expected to launch in Q3. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> APIs available in early access: Visitor Privacy API (formerly Visitor Lookup API) Tealium Collect HTTP API v3 NEW INTEGRATIONS: Identity and Journey Vendors Identity integrations: Visitor profile enrichment through best-of-breed, 3rd party identity providers Merkle (docs), Acxiom, Auth0 Acxiom Real Identity Tag Setup Guide Auth0 Data Source (docs from Auth0) Merkle Integration Announcement Journey integrations: Deep integration enabling the use of journey insights across any Tealium integration. Use audiences from Tealium with Journeys from Braze and Airship. Braze Currents Data Source Airship Incoming Webhook Braze and Airship have been released! Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> Don't forget to Subscribe to this post to get notifications about each release as they come out. The "Learn More" text will be updated with links as soon as official announcements for each feature are released in the Announcements Blog. Want to be involved in Early Access for any of these releases? Contact your CSM! Any general questions? Send an email to community@tealium.com or leave a comment below and we are happy to help.  >>Sign Up for Augmented Marketer Early Access Opportunities and Updates Here<< >>Watch the Augmented Marketer Webinar On Demand<< ... View more

>>Watch the on-demand Integrate Everything webinar for more details<< Tealium is thrilled to announce our upcoming release, and the story behind what we are building this quarter! Tealium’s Integrate Everything release gives you access to more data types than ever, more flexibility in how you customize that data to your business, and the critical connections to the tech ecosystem to put it to work. This release expands on Tealium's industry-leading flexibility and integrations — so that the whole business can access data from wherever it lives, customize it to make it more valuable for CX and analysis, and ultimately use it to drive customer value. Our new process of announcing the story of our quarterly Roadmap means you'll want to come back to this post to get updates as official documentation is released for each feature. Please click the three dots in the upper right-hand corner, then click Subscribe. This will ensure you receive a notification when links are updated here to direct our users to the docs.  Get More Data The data platform at the foundation of customer experience needs to give you options for bringing data to the system efficiently and with as low a technical bar as possible. NEW FEATURE: Data Connect (Tealium AudienceStream & EventStream Customers) Automate data integration workflows with enterprise data sources like data warehouses, data lakes and cloud applications (opening up automated access to over 1000 data sources). Data Connect also supplies lookup tables that can be used in combination with the customer profile for contextual data. Early access extended - contact your CSM for information if you'd like to join. Learn More About Data Connect in Early Access Now >>> ENHANCED FEATURE: File Import (Tealium AudienceStream Customers) More robust ingestion of data from files (a very common data source) to incorporate PGP encryption, compression, higher size limits, new file formats, and a new dashboard for reporting. In Early Access now! Contact your CSM to ask about being included. Learn More About the Enhanced File Import Data Source in Early Access Now >>> ENHANCED FEATURE: Mobile Data Collection (Tealium AudienceStream & EventStream Customers) Enhanced tracking capabilities to ease integration of data from mobile devices and apps alongside data from other sources in the customer profile.  Summary of Recent Releases >>> Customize How You Use It Your first-party data is your most critical tool to build a differentiated customer experience. That means you need tools to customize your use of this critical asset, not one-size-fits-all functionality that build commoditized CX. NEW FEATURE: Transformations and Actions (Tealium Functions Customers) Transform real-time, streaming data as it’s collected or just prior to activation to ensure that it is in its most usable format across the tech stack. Now you can host and manage your global transformation rules within a single platform instead of within each individual source. Released! Now Generally Available Learn More About Data Transformation Functions >>> NEW FEATURE: New APIs (All Tealium Products) Build on top of Tealium capabilities to power CX and integrate Tealium functionality into existing development workflows for more efficiency. Adding APIs for Tealium iQ to better integrate with workflows and adding other APIs throughout the Tealium Customer Data Hub. Some APIs in Early Access include: Visitor Lookup API v3 (early access) Data Connect API (early access) iQ Profiles (v3 API) Tealium Collect HTTP API v3 (early access) And more! See the full list of APIs in Early Access here Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> Put it to Work One system can’t do everything. But one system can curate the best possible dataset for use across the most demanding, real-time customer experiences. That means you need diverse options, for business users and developers, to get this data where it needs to go. NEW FEATURE: Data Sync Robust streaming of data directly to your cloud data warehouses keeping your entire customer data supply chain in sync from collection, to storage, and everywhere in between. Fuel analytics and data science initiatives, or ensure better CX consistency across enterprise systems. Estimated to launch in EA for Q2 2023. Please check back for more information or ask your CSM for additional details if you'd like to be included in Early Access. >>> NEW CONNECTORS: Conversions APIs, Pharma, and Deeper Journey Integrations Address Signal Loss due to regulations, ad blockers, and the deprecation of 3rd party cookies with the latest conversions APIs from Facebook, Google, Twitter, and more (and coming soon: Amazon Advertising). Our latest integrations also allow you to better integrate with emerging customer journey tools like Braze and Airship. And for the Pharma industry, we have a special collection of industry integrations launched in Q2 (Including Veeva, Doceree and more). A lineup of recent Connectors released: Conversions Connectors Facebook Conversions Connector Setup Guide and Event Match Quality: Connector Insights: Facebook Event Match Quality Tealium + Google Enhanced Conversions Integration Guide Twitter Custom Audiences Connector Setup Guide Tiktok Events Connector and more continue to be released! Customer Journey Integrations Braze Currents Data Source Airship Data Source Tealium for Pharma integrations Doceree Advertising Connector Veeva CRM Connector DMD Connector Watch the Announcements Blog and Release Notes for the latest connectors >>> Don't forget to Subscribe to this post to get notifications about each release as they come out. The "Learn More" text will be updated with links as soon as official announcements for each feature are released in the Announcements Blog. Want to be involved in Early Access for any of these releases? Contact your CSM! Any general questions? Send an email to community@tealium.com or leave a comment below and we are happy to help.  ... View more

The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg! Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data. Join us live on Tuesday, January 21 at 11am PT (or view on-demand after) as we explore the challenges you must solve to unlock the promise of ML and how you can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform, AudienceStream. The webinar will cover: What challenges must companies solve to conquer the machine learning conundrum What capabilities are key to get real value from ML projects How a data supply chain approach supercharges ML results Learnings from developing ML-powered products Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot! The webinar will be available on demand shortly after the live broadcast, so even if you miss the live showing you can still watch. ... View more