Hi Mike Anderson,
My questions prepared for this Ask Me Anything (AMA), revolves around future development of Tealium iQ. Having experience with Google Tag Manager, Ensighten Manage and Tealium iQ, I keep an eye on the development of all three products, and of course have an opinion on the matter.
Question #1: What will the future bring for Tealium iQ? I know this is a very open question. The reason for me asking, is because I hear and see stuff about the further development of the Universal Data Hub, but not about Tealium iQ as a stand-alone product. As other TMS vendors create more and more features, the iQ development mainly seem to revolve around tag updates, plus product improvements and fixes, of course being very important areas. As an example from another vendor, within the last couple of weeks, Google has introduced built-in functionality for easier setup of scroll- and YouTube tracking through their TMS. New features like that would be very nice to have in Tealium as well, for instance as pre-made extensions. I still feel that iQ has big advantages for use by the enterprise customer segment, but looking at what is happening with a product like Google Tag Manager, I don't clearly see similar development done for iQ.
Question #2: Will you, at some point, develop an iQ Management API? By Management API I mean an API, which you can use for doing stuff like bulk-actions in Tealium iQ. Examples of use: - a script for creation of new profile(s) with pre-made, and setup, tags, variables and extensions - a script, which makes it possible to copy content from one profile to another - script based auto-generation of setup documentation for a selected profile or account
I have previously saved a lot of time using APIs like this, while working with Google Tag Manager, mainly for copying things from one profile to another, and auto-generation of documentation.
Question #3: Would you consider developing a more automatic way of exporting and importing entire iQ profile setups? This would be a nice functionality to have, for instance for making local file backups, or better yet, in Git repositories. I know it is possible to add an extra manual environment, or download versions manually, to get the files for backup purposes. But a more automatic way of doing this, would be so much nicer :-)
Question #4: Would you consider opening a community “extension library” for iQ? Fellow TLC member @mitchellt suggested the idea, and in my opinion, that would be a terrific way to help promote community sharing, while at the same time help a lot of users make use of extension functionality, they else wouldn’t be able to.
The best community extensions could then also help suggest, what Tealium developers could/should add, as part of the built-in iQ extension suite.
Question #5: Are there any larger UI updates planned for iQ? I know that design, to some degree, is a matter of taste. But it would for instance be nice, if it was possible to take more advantage of available screen size, if iQ is used on bigger screens, like 1080p (Full HD) and larger, now that screen-sizes are getting quite big. A general overhaul of UI, would in my opinion, not hurt either ;-)
Thank you very much.
Best Regards, Peter Meyer
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