Tealium Learning Center

Hi, One of the issues we have experienced since switching from GTM to TiQ is our demographic data is diminished since we switched tag managers.  Does anyone else have this problem?  We have had no changes in the setting of any kind.  Our Engineer went in and adjusted some sort of data levels within the config. Any help here would be greatly appreciated.  Thanks, Mary Kay ... View more

Hi,   I would like to introduce myself.  I am Mary Kay Lofurno, Director of Digital Analytics and Platforms.   We are implementing Tealium IQ for our US and licenssee sites all over the world.  I have implemented Tealium before  and used the Channel Extension only for the Affliates Channel when I did it the first time.   We had affliates at last click only.   We are now looking to use it across all of our channels.  We have an attribution tool, GA and a datawarehouse digital reporting script where I would want to send the data to for analysis sake.  After talking with Tealium engineers, Ryan Kruse and Christina Sunde, we have determined that we want to send the entire conversion and then the % that is assigned to the channel for attribution so we provide the data to our ad vendors but they know how much of that conversion they are getting credited for with channels other than affiliates which will receive last click attribution.    I am looking for use cases where people have implemented the channel extension.   If you would be willing to share, I would love to talk with you.  We are an obstacle course racing company.  We do have our own branded products we sell but its not our main business.   I am not seeking any proprietary data or want you to violate any company policies by talking to me.   I still need to get my head around how it gets sent up to the vendors and how it looks say in an attribution tool.   My email is maryl@spartan.com.   Thanks in advance.   Mary Kay Lofurno ... View more