Tealium Learning Center

Hi Mike, thanks for doing another AMA! Recently you talked a lot about prediciting churn/cart abandoners in realtime while the user is still on the site/the app in order to personalize the experience directly in the session and therefore save costs on paid marketing. This requires in my opinion a really granular tracking that goes far beyond sending data only for every page impression. According to you, what would be data points to track in order to start with such a realtime in-session prediction? ... View more