Tealium Learning Center

Hi @derek_miller , Not sure if it is still relevant, but we have solved the Enhanced Conversions puzzle :)  Your setup in Tealium sounds to be correct. However, for Enhanced Conversions to work and "em" parameter being attached to requests you must enable Enhanced Conversions in Google settings. You can follow this documentation from Google.   Once Enhanced Conversions are enabled and configured in Google you should start seeing "em" parameter being a part of requests. ... View more