Tealium Learning Center

Bikash, You will also want to consider the impact this may have on bounce rate in Google Analytics. By default, an event will be counted as an "interaction" which means it will impact the bounce rate calculation for visitors whose landing page contains id="test" but did not continue to trigger another pageview or different event. For visitors who already continue to see a second page or trigger a different event, they should be okay. You can override this behavior by flagging the desired event as a non-interaction (see https://developers.google.com/analytics/devguides/collection/analyticsjs/events ) which would tell Google Analytics to not include this particular event in the bounce rate calculation but to preserve all other traditional event characteristics. You can accomplish this by passing an additional flag, such as utag.data.event_noninteraction = "1"; and mapping it to Event Non-Interaction within Tealium iQ. ... View more