Tealium Learning Center

Here's a thought and a suggestion because it seems like you're looking to create data.  TealiumIQ (TIQ) has a great capability found in the Extensions tab of the TIQ interface, called "Set Data Values." This extension allows users to create a variable on the fly to make available in the mapping toolbox of Adobe Analytics. Here is a link with more information:  https://community.tealiumiq.com/t5/Tealium-iQ/Set-Data-Values-Extension/m-p/1611     ... View more

One thing you could do, however, is leverage TIQ Extensions to persist a data value that you want SiteSpect to optimize against. If you set SiteSpect to personalize web content based on a visitor being a 'Fan' (a subjective term defined as you wish), then persist that Fan data layer value in a cookie called whatever you want (my example screen capture says 'sitespect segment cookie' - you have a way for SiteSpect server-side optimization to personalize against a cookie and work with Tealium IQ. ... View more