This article describes how to configure the Twitter Universal Website Tag (UWT) in Tealium iQ.
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Twitter Ads Account
Twitter UWT Pixel ID
A fully configured E-Commerce extension
First, go to Tealium's Tag Marketplace and add the Twitter Universal Website Tag to your profile (see how to add a tag?).
After adding the Tag, configure the below settings:
Title: Enter a unique name to identify the Tag. This is important if you are adding multiple instances of this Tag.
Twitter Pixel ID: Enter the pixel ID value from your universal website tag code snippet. e.g., twq('init','1a2b3');
If you prefer to set the Tag Settings dynamically, use the Data Mappings (see below).
Load Rules determine when and where to load an instance of this Tag on your site. The Load on All Pages rule is selected by default. If you want to load this Tag on specific pages of your site, you must create and apply custom Rule conditions.
Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.
The destination variables for the Twitter Universal Website Tag are built into its Data Mapping tab. Available categories are:
Twitter Pixel ID
The Universal Website Tag pixel ID associated with your Twitter Ads account, e.g., "1a2b3"
The value to the advertiser of a user performing this event, e.g., "19.99"
Number of Items
The number of items associated with this on-site event, e.g., "3"
The value should be either "product" or "product_group".
If the product IDs are being passed, then content_type should be "product".
If product group IDs are being passed, then content_type should be "product_group".
The status of an on-site registration event, e.g., "submitted"
Because the Twitter Universal Website Tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:
you want to override any Extension mappings.
your desired e-commerce variable is not offered in the Extension.
E-commerce Extension Variable
The advertiser's order ID associated with a purchase, signup, or download event
For Purchase events, this E-Commerce extension parameter will be passed to the Event Value destination
The currency for the Event Value attribute (ISO 4217 standard)
List of Product IDs
Product IDs associated with the event
List of Names
Product names associated with the event
List of Categories
Category of the product
List of Quantities
For Purchase and Download events, the values in this array (from the E-Commerce extension) will be added together and passed to the Number of Items destination
Event Triggers (and Required Parameters)
Map to these destinations for triggering specific events on a page, including Page View events. Here's how to map an event trigger:
Select an event from the Trigger list.
In the Mapped Value field, enter the value of the variable you are mapping to this destination. When value of the mapped variable matches the value you've entered into the Mapped Value field, the event will be triggered on the page.
To map more events, click +Add and repeat steps #1 and #2.
The PageView event is triggered automatically on each page load.
Some events require specific parameters and will not be triggered if those parameters are missing or blank. In the table below, parameters marked by an asterisk will be populated by the E-Commerce extension unless explicitly mapped.
Twitter Event Variable
Generic catch-all event type for pages that do not have a more specific event type.
When a purchase is made or the checkout flow is completed.
When a user sign up is completed.
When a download link has been clicked.
Examples: software download, document download
Conversion tracking for websites
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