Tealium Learning Center

The Google Install Referrer API is a dependency for the Tealium Install Referrer module because it helps the module to accurately attribute app installs to specific marketing campaigns or sources. The Install Referrer API is used to retrieve the install referrer information, which is crucial for understanding where your app's installs are coming from and optimizing your marketing efforts. While you may not see an explicit usage of the Install Referrer API in your build, it is used behind the scenes by the Tealium Install Referrer module to fetch the referrer data. By adding the 'com.android.installreferrer:installreferrer' dependency to your build, you ensure that the Tealium Install Referrer module has access to the necessary API to function correctly. In short, including the Google Install Referrer API as a dependency is required for the Tealium Install Referrer module to work properly and provide you with accurate install attribution data. ... View more