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This article describes how to set up the Rockerbox tag in your Tealium iQ Tag Management account. Rockerbox is the leading attribution provider for digital companies. Rockerbox provides one source of truth across all of your marketing, enabling companies to quickly uncover the effectiveness of all of their marketing. In this article: Tag Tips Use mappings to: Override standard config values and set custom parameters Trigger standard and custom events Supports the following E-Commerce extension values: Order Id ( _corder ) Revenue ( _ctotal ) Coupon ( _cpromo ) Products ( _cprod ) Tag Configuration Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag. When adding the tag, configure the following settings: Client Auth: Client Auth ID Allow automatic page view: Load Rules Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Variable Description Base Url ( base_url ) [String] Client Auth ( client_auth ) [String] Automatic Page View ( automatic_pageview ) [Boolean] Disable Push State ( disablePushState ) [Boolean] E-commerce Variable Description External Id (external_id) [String/Number] Order Id ( order_id ) (override _corder) [String/Number] Revenue ( revenue ) (override _ctotal) [String/Number] Coupon ( coupon ) (override _cpromo) [String] Products ( products ) (override _cprod) [Array] Email ( email ) [String] Address Variable Description Country ( rb_country ) [String] State ( rb_state ) [String] City ( rb_city ) [String] Address 1 ( rb_address_1 ) [String] Address 2 ( rb_address_2 ) [String] Zip Code ( rb_zip_code ) [String] Events To map events, refer to Create an Event Mapping. Variable Description Page View (view) view Purchase ( conv.purchase ) conv.purchase Add To Cart ( conv.add_to_cart ) conv.add_to_cart Initiate Checkout ( conv.initiate_checkout ) conv.initiate_checkout Create Account ( conv.create_account ) conv.create_account Email Signup ( conv.email_signup ) conv.email_signup Enrollment ( conv.enrollment ) conv.enrollment Purchase Subscription ( conv.purchase.subscription ) conv.purchase.subscription Purchase One Time ( conv.purchase.one_time ) conv.purchase.one_time Custom custom Event-specific Parameters To map events, refer to Create an Event Mapping. Variable Description Page View ( view ) view Purchase ( conv.purchase ) conv.purchase Add To Cart ( conv.add_to_cart ) conv.add_to_cart Initiate Checkout ( conv.initiate_checkout ) conv.initiate_checkout Create Account ( conv.create_account ) conv.create_account Email Signup ( conv.email_signup ) conv.email_signup Enrollment ( conv.enrollment ) conv.enrollment Purchase Subscription ( conv.purchase.subscription ) conv.purchase.subscription Purchase One Time ( conv.purchase.one_time ) conv.purchase.one_time Custom custom ... View more

Learn about the new features and fixes released in August 2022. Client-Side Tags New/Cool Stuff New marketplace tag: Dotmetrics. New marketplace tag: Twitter Pixel tag. Fixes Updated Copy Tag feature to correctly transfer tag template modifications. Updated platform to terminate session on password reset or change. Server-Side Connectors New/Cool Stuff New marketplace connector: Yahoo Conversions. New marketplace connector: Yahoo DataX New server-side data source: Google Ads Leads. Fixes Updated Twitter Custom Audiences to fix the expires_at and effective_at parameters to use ISO 8601 format. Deprecations Deprecated the Google Ads Enhanced Conversions connector, renamed it to Google Ads Enhanced Conversions - Legacy. ... View more

This article describes how to set up the Twitter Pixel tag in your Tealium iQ Tag Management account. The Twitter Pixel helps you measure your return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter. Twitter's conversion tracking lets you attribute conversions beyond last link clicked, to include actions driven by all types of ad engagements, such as link clicks, retweets, likes, and impressions. In this article: Tag Tips Use mappings to: Set up event triggers. Map event-specific parameters to Event Code IDs. Dynamically override standard config values. Dynamically override E-Commerce extension values. Supports the following E-Commerce extension parameters: Order ID Order Total Currency List of Product IDs List of Names List of Categories List of Quantities Tag Configuration Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag. When adding the tag, configure the following settings: Pixel ID: Also referred to as your Twitter Pixel ID. You can find it in your Twitter Pixel code snippet: pid in the following example: twq('config','pid'); Load Rules Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Parameters Variable Description Twitter Pixel ID ( pixel_code ) [String] Email Address ( email_address ) [String] Phone Number ( phone_number ) [String] External ID ( external_id ) [String] Text that was searched for on your website ( search_string ) [String] A string description for additional info ( description ) [String] Twitter click ID that can be included with any request ( twclid ) [String] E-Commerce Variable Description Order Total ( order_total ) (Overrides _ctotal ) [String] Currency ( order_currency ) (Overrides _ccurrency ) [String] Order ID ( order_id ) (Overrides _corder ) [String] List of Categories ( product_category ) (Overrides _ccat) [Array] List of SKUs ( product_skus ) (Overrides _csku ) [Array] List of Names ( product_names ) (Overrides _cprodname ) [Array] List of Prices ( product_unit_price ) (Overrides _cprice ) [Array] List of Quantities ( product_quantity ) (Overrides _cquan ) [Array] ID associated with a group of product variants ( content_group_id ) [String] Event-specific Parameters To map events, refer to Create an Event Mapping. Variable Description Twitter Pixel ID ( pixel_code ) pixel_code Email Address ( email_address ) email_address Phone Number ( phone_number ) phone_number External ID ( external_id ) external_id Text that was searched for on your website ( search_string ) search_string A string description for additional info ( description ) description Twitter click ID that can be included with any request ( twclid ) twclid Order Total ( order_total ) (Overrides _ctotal ) order_total Currency ( order_currency ) (Overrides _ccurrency ) order_currency Order ID ( order_id ) (Overrides _corder ) order_id List of Categories ( product_category ) (Overrides _ccat ) product_category List of SKUs ( product_skus ) (Overrides _csku ) product_skus List of Names ( product_names ) (Overrides _cprodname ) product_names List of Prices ( product_unit_price ) (Overrides _cprice ) product_unit_price List of Quantities ( product_quantity ) (Overrides _cquan ) product_quantity ID associated with a group of product variants ( content_group_id ) content_group_id Custom Parameter custom_parameter ... View more

This article describes how to set up the DMD - AIMXR tag in your Tealium iQ Tag Management account. DMD, an IQVIA Business, is a healthcare identity company dedicated to connecting marketers to key healthcare audiences for impactful engagement. Their Audience Identity Manager Extended Reach (AIMXR) provides identity resolution for Healthcare Professionals (HCPs). This tag will load DMD’s AIMXR library and will scan for a DMD tagged device. Upon identification, AIM.ondetect() will execute whatever is located within the function. In this article: Tag Configuration Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag. When adding the tag, configure the following settings: API KEY: For merchants, this is the production client id. For partners, this is the partner client id. Trigger Event On Detect: Trigger a utag.link() callback event upon the confirmation of a AIMXR Tagged Identity (request AIMXR Signal Data to be returned) Load Rules Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Variable Description API Key (string) (apiKey) Trigger Event On Detect (boolean) (triggerEvent) ... View more

This article describes how to set up the Criteo Cookie Matching Service tag in your Tealium iQ Tag Management account. Criteo Cookie Matching Service enables a buyer to associate the cookie that identifies a Tealium visitor, and the cookie that identifies the user for Criteo. In this article: Tag Tips If left blank, Tealium Account and Profile will be automatically populated. Sends the following server-side attribute back to Tealium: criteo_user_id For more information about cookie matching in EventStream, see: Understanding Persistent Cookie Matching in EventStream. Tag Configuration Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag. When adding the tag, configure the following settings: Tealium Account: (Optional) Your Tealium account. Tealium Profile: (Optional) Your Tealium profile. Days between syncs: (Optional) How often to recheck the ID. This value defaults to 7 days. Data Source Key: (Optional) The data source key from your server-side configuration. Use /event endpoint: Send data to the /event endpoint. Load Rules Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Variable Description Tealium Account ( tealium_account ) [String] Tealium Profile ( tealium_profile ) [String] Days between syncs ( days_between_syncs ) [Number] Data Source Key ( tealium_datasource ) [String] Use /event endpoint ( use_event_endpoint ) [Boolean] ... View more

This article describes how to set up the CJ Affiliate Mobile Application Tag in your Tealium iQ Tag Management account. CJ Affiliate is the leading global affiliate marketing network, specializing in pay-for-performance programs that drive results for businesses around the world. The purpose of the CJ Affiliate Mobile Application Tag is to inform CJ of user activity across clients' Mobile Applications, allowing for tracking of installations and In App Events. In this article: Tag Tips Use mappings to: Dynamically override config data. Dynamically override the E-Commerce extension values. Send additional data values. Trigger events. Tag Configuration Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag. When adding the tag, configure the following settings: Client ID (CID): This value is set as each client's CJ Enterprise ID, a static value provided by CJ. Type: This is a static value provided by CJ. Each Action will have a unique TYPE value. Sale Tag Type: Standard: CID , OID , TYPE and CURRENCY are sent. Advanced: Sends additional values ITEM , AMT , QTY , DCNT . Load Rules Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Variable Description User Agent (UA) (required) [String] The User Agent. CJ Client ID (CID) (required) [Number] Each client's CJ Enterprise ID, a static value provided by CJ. CJ Action ID (TYPE) (required) [Number] Each Action will have a unique TYPE value, a static value provided by CJ. Order Number/Unique ID (OID) (required) [Alphanumeric] A unique order or invoice identifier, used to reconcile orders in the client's system with CJ to validate each sale or lead. This value is truncated after the 96th character. May only contain alphanumeric characters, or underscores. Does not include PII, such as a full or partial email address. Method (METHOD) [String] Time Of Action (EVENTTIME) [Alphanumeric] The URL-encoded time of the event in any of the following formats: ISO 8601 standard yyyy-mm-ddThh24:mm:ss+/-hh:mm year, month, date, time, offset from UTC YYYY-MM-DDTHH:MM:SSS.SSSZ CJEVENT Value From URL (CJEVENT) (required) [Alphanumeric] A unique CJ-generated token passed to your site that stores referring publisher data for cookieless attribution. Subtotal Associated With Action (AMOUNT) (required) [Number] The subtotal of the purchase, not including shipping or tax. Currency Code (CURRENCY) (required) [ISO Currency Code] A three-letter code that identifies the currency used for the order's amount value. If not specified, will default to the Advertiser functional currency in the CJ interface. Vendor Name (VENDOR) (required) [Alphanumeric] The name of the vendor sending the postback to CJ. Discount (DISCOUNT) (required) [Number] A discount value applied to the entire order. Coupon (COUPON) [String] A coupon, voucher, or discount code used at the time of purchase. SKU (SKU) (Overrides _cprod ) [Array] The identifier of each item in the order. This value must be less or equal to 100 characters. There is a maximum of 100 sets of item-based values in each order. Only alphanumeric strings, dashes, and underscores are allowed. Items Amount (AMT) (Overrides _cprice ) [Array] The price of each item in the order. Quantity (QTY) (Overrides _cquan ) [Array] The quantity of each item in the order. Any decimals in the value are ignored, so 1.0 will be interpreted as 10 . Items Discount (DCNT) (Overrides _cpdisc ) [Array] The discount value that is applied to each individual item in the order. Additional parameters Variable Description Brand ( brand ) [Alphanumeric] Brand of items purchased. If multiple brands were purchased, one will be selected. Brand Id ( brandId ) [Alphanumeric] Identifier of the brand of items purchased. If multiple brands were purchased, one will be selected. Category ( category ) [Alphanumeric] Category of items purchased. If multiple categories were purchased, one will be selected. Customer Status ( customerStatus ) [Alphanumeric] Customer's status based on past purchases (for example: new , lapsed , return , etc.). Delivery ( delivery ) [Alphanumeric] Method of delivery (for example: in_store_pick_up , digital , express , etc.). Loyalty Earned ( loyaltyEarned ) [Alphanumeric] Loyalty points earned on the transaction. Loyalty First Time Signup ( loyaltyFirstTimeSignup ) [Alphanumeric] Whether this order coincided with the customer joining the loyalty program. Loyalty Level ( loyaltyLevel ) [Alphanumeric] The customer's level in the loyalty program. Loyalty Redeemed ( loyaltyRedeemed ) [Alphanumeric] Loyalty points used during the transaction. Loyalty Status ( loyaltyStatus ) [Alphanumeric] Whether the customer is a loyalty member. Marketing Channel ( marketingChannel ) [Alphanumeric] Any additional advertiser-defined marketing channels assigned to this transaction. Events To map events, refer to Create an Event Mapping. Variable Description Purchase ( purchase ) purchase Conversion ( conversion ) conversion Custom custom ... View more

You trust us with your real-time data, so anything that slows things down for you, we want to speed back up. We’re happy to announce significant performance improvements to the Attributes experience in Tealium EventStream and Tealium AudienceStream. What Changed? If your account profile contains a large number of attributes in EventStream and AudienceStream, you may have experienced significant performance lag from all the data loading up at once on the attributes screens. The more attributes, the longer the wait for the list to appear. What's New We’ve changed the attribute details to now appear in a dedicated slideout. This reduces the amount of data the attributes screen needs to load, speeding things up for you and letting you get right back to delighting your customers with great experiences. We have not made any changes to the adding or editing of attributes, those are still the same. Reply to this post to provide feedback To send feedback, simply reply to this post with your questions or comments. ... View more

This article describes how to set up the PayPal Shopping Analytics tag in your Tealium iQ Tag Management account. The SDK collects analytical data from visitors to your website. This data is used by PayPal to provide you an option to re-target visitors who drop off. In this article: Tag Tips Use mappings to: - Dynamically override config data - Dynamically override the E-Commerce extension values - Event trigger Tag Configuration Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag. When adding the tag, configure the following settings: Client ID: For merchants, this is the production client ID. For partners, this is the partner client ID. Load Rules Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Settings Variable Description Screen Name (client_id) (Required) [String] User Id (user_id) [String] First Time Visit (first_time_visit) [Boolean] Page View Variable Description Page Type (page_type) (Required) [String] Page Name (page_name) [String] Page Path (page_path) [String] Page Category Name (page_category_name) [String] Page Category Id (page_category_id) [String] Deal Id (deal_id) [String] Deal Name (deal_name) [String] Deal Value (deal_value) [String] Search Results Count (search_results_count) [String] Product View Variable Description Product Id (product_id)  (required) [String] (Overrides _cprod) Product Name (product_name)  [String] (Overrides _cprodname) Product Url (product_url) [String] Product Price (product_price)  [String] (Overrides _cprice) Product Brand (product_brand)  [String] (Overrides _cbrand) Product Category Name (product_category_name) [String] (Overrides _ccat) Product Category Id (product_category_id) [String]  Product Discount (product_discount)  [String] (Overrides _cpdisc) Events Variable Description Page View (page_view) page_view Product View (product_view) product_view ... View more

This article describes how to set up the Merkle Merkury tag in your Tealium iQ Tag Management account. Merkury, Merkle’s identity resolution platform, helps organizations master cookieless identity through control and transparency. Powered by people-based data across 1,000+ attributes, Merkury integrates with Tealium to increase site visitor identification rates, inform cross-channel targeting, personalization, measurement, and more. Using our wizard-driven integration, organizations can create load rules to determine when and where to trigger Merkury’s JavaScript tag. Tealium IQ’s data mapping feature allows you to control which data points are shared with Merkury. In this article: Tag Tips Adobe MediaSDK requires the Adobe Experience Cloud ID Service as well as AppMeasurement for JS to be loaded first, preferably bundled. This tag is fired via utag.track('video', data); which should be implemented in your video event handlers. Tag Configuration Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag. When adding the tag, configure the following settings: CID: CID is a client-specific numeric account number generated from Merkury Team. Domain: Domain is the client website's domain (for example, merkleinc.com ). Send Merkury Identity Event: Whether to generate the  merkury_identity event, which contains the following information: event merkury_email_sha256 merkury_hmid merkury_confidence_score Load Rules Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Variable Description CID (sv_cid) DOMAIN (sv_origin) Client ID (uID) Email Address (em) MD5 Email Hash (eme) Client Email ID (emID) ... View more

Learn about the new features and fixes released in April 2022. Tealium iQ Tag Management Fixed an issue with duplication of items in the Admin menu when switching profiles or versions. Updated the profile switcher to list entries in alphabetical order. Client-Side Tags New marketplace tag: Epsilon Partner Sync Web Service. New marketplace tag: Rokt. Fixed an issue with the Google Analytics Tag failing when it checks configuration attributes, but tries to use non-existent attributes. Fixed an issue with the Google Analytics 4 tag where the event_callback parameter fails to map properly. Fixed an issue with the Tealium Collect Tag that caused a 400 error when switching from the default endpoint to the HTTP API endpoint while changing to a non-default (Global) region. Tealium EventStream and Tealium AudienceStream Fixed an issue in the assigned actions tab where deactivated connectors and actions were improperly appearing as active. Fixed an issue in the data sources interface to properly obscure passwords and other credentials. Fixed an issue in the event feed interface with invalid dates. Fixed an issue with attribute enrichments to ensure that only users with permissions to use IP addresses can include Client IP in rules. Updated the connectors interface to improve scrolling, collapsed views, and expanded views. Updated the event feed interface to allow duplication of event feeds. Updated the manage rules tool with a new search box. Updated the visitor lookup tool with a new keyword search box. Updated the visitor lookup tool to include a JSON viewer.  Tealium Predict ML Released significant improvements in the workflows to create, train, and deploy models. (Learn more) Server-Side Connectors New/Cool Stuff New marketplace connector: Amazon Advertising DSP. New marketplace connector: Doceree. New marketplace connector: Epsilon Event API. Fixes Updated the Google Ads API connector to version 10. (Learn more) Updated the TikTok connector to include Access Token, App ID and Secret in its configuration. (Learn more) Fixed an issue with the Firebase Cloud Messaging connector where a 200 HTTP response that contains error messages would fail to parse properly. ... View more

This article describes how to set up the Epsilon Partner Sync Web Service Tag tag in your Tealium iQ Tag Management account. Epsilon is the leader in outcome-based marketing with a rich, 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes. In this article: Tag Configuration First, go to the tag marketplace and add the Epsilon Partner Sync Web Service Tag tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Advertiser Identifier: dtm_cid Secondary Advertiser Identifier: dtm_cmagic Page Visit Form ID: dtm_fid Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Tag Configuration Variable Description Advertiser Identifier (dtm_cid) [String] Secondary Advertiser Identifier (dtm_cmagic) [String] Page Visit Form ID (dtm_fid) [String] User ID (dtm_cookie_id) [String] dtm_token_s [String] dtmc_tcf_string [String] ... View more

This article describes how to set up the Doceree connector. Doceree is a global network of physician-only platforms for programmatic marketing of targeted ads for physicians. The Doceree Connector allows users to manage Doceree audiences and users. In this article: Connector Actions Action Name AudienceStream EventStream Add User NPI ✓ ✗ Remove User NPI ✓ ✗ Configure Settings Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article. After adding the connector, configure the following settings: Username Required: Username for your Doceree account. Password Required: Password for your Doceree account. Click Done when you are finished configuring the connector. Action Settings — Parameters and Options Click Continue to configure the connector actions. Enter in a name for the action and then select the action type from the drop-down menu. The following section describes how to set up parameters and options for each action. Action — Add User NPI Batch Limits This action uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following thresholds is met: Max number of requests: 1000 Max time since oldest request: 10 minutes Max size of requests: 1 MB Parameters Parameter Description Account The Doceree account associated with this audience. Audience ID The audience that you want to add the user to. NPI The unique identifier (NPI) for the user. Action — Remove User NPI Parameters Parameter Description Account The Doceree account associated with this audience. Audience ID The audience that you want to remove the user from. NPI The unique identifier (NPI) for the user. ... View more

This article describes how to set up the Rokt tag in your Tealium iQ Tag Management account. Immediately add profit with third-party offers from well-known advertisers on your confirmation page through Rokt Ecommerce. You can also optimize campaign performance for Rokt Ads by integrating conversion attribution through Tealium. For more information about Rokt's suite of SDKs and APIs, please read the Rokt Integration Guides. In this article: Tag Tips Use mapping to override the standard config values and trigger events. Tag Configuration First, go to the tag marketplace and add the Rokt tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Rokt Account ID: Your Rokt account ID. Two-step Email: Send email address only on positive engagement. Use Sandbox: Send events to sandbox account for testing. Load Rules Load Rules determine when and where to load an instance of the Rokt tag on your site. Create a Load Rule to load the Rokt tag on your conversion page. Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Variable Description Email (email) First Name (firstname) Last Name (lastname) Mobile Number (mobile) Zip or Postal Code (zipcode) Country (country) Language (language) Use Sandbox (sandbox) E-Commerce Variable Attribute Description Confirmation Number (confirmationref) This variable overrides the _corder variable. Amount (amount) This variable overrides the _ctotal variable. Currency (currency) This variable overrides the _ccurrency variable. Payment Type (paymenttype)   ccbin (ccbin)   List of Item Prices (price) [Array] This array overrides the_cprice variable. List of Item Quantites  (quantity) [Array] This array overrides the_cquan variable List of Item Major Categories  (majorcat) [Array] This array overrides the_ccat variable List of Item Major Category IDs (majorcatid) [Array] List of Item Minor Categories  (minorcat) [Array] This array overrides the _ccat2 variable List of Item Minor Category IDs  (minorcatid) [Array] List of Product Names  (productname) [Array] This array overrides the_cprodname variable. List of Item SKUs (sku) [Array] This array overrides the_csku variable. ... View more

This article describes how to set up the Schema App tag in your Tealium iQ Tag Management account. Schema App is an organic search catalyst, designed to help digital marketers increase organic search performance, productivity and profitably by quickly and easily integrating schema markup across their web portfolio. Schema App is the world's leading platform for adopting and maintaining Schema Markup at scale without writing, copying, or pasting code. Just enter the information from your page, click save, and you are done. Stay on the forefront of organic search with Schema App. In this article: Tag Tips Account ID and API Key can be found in the application under the menu Integrations > JavaScript page. Tag Configuration First, go to the tag marketplace and add the Schema App tag (Learn more about how to add a tag). After adding the tag, configure the following settings: Account ID: Your Schema App Account ID API Key: Your Schema App API Key Data Mappings Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings. The available categories are: Standard Variable Description Account ID (account_id) API Key (api_key) Base URL/API Endpoint (base_url) ... View more