Tealium Learning Center

Did you know that for standard accounts, Google Universal Analytics will stop processing hits on July 1st, 2023? Don’t worry, Tealium is here to help.  Join us on June 6th, 2023 as we discuss: Introduction to Google Analytics 4 and Tealium Step By Step Migration Process Best Practices and Recommendations Q&A Session Don't miss out on this valuable information - secure your place today! ... View more

Organizations have strived to provide personalized and relevant experiences in order to create happier customers and enhance overall satisfaction. While it makes sense in theory, operationally, it has been hard to execute – especially at scale. The obstacles of technology, processes, and talent have all posed barriers to achieving one-to-one experiences. Explore how organizations can now turn this vision into a reality with "The Organization of the Future." This comprehensive resource demonstrates how the right team structure and appropriate technology, such as Customer Data Platforms (CDPs), can enable organizations to achieve a more personalized approach. The Organization of the Future guide includes: 5 reasons why customer data and CDPs are critical now 10 ways to structure your teams around customer data (with sample org charts!) How to get started building your team and tips for finding top talent 3 steps for selecting the CDP use cases Discover how your organization can embrace the potential of personalized experiences by accessing our comprehensive guide, "The Organization of the Future." Get the Guide ... View more

Tealium is constantly looking for opportunities to strengthen our security protocols and one change we are making is to our SSO (single sign-on) process to access Tealium.  We identified an upgrade to our current SSO workflow that will enhance our security and will go into effect on April 25, 9am PT. You will no longer use your email address to log in.  What’s changing? If you sign in to Tealium’s Platform via the SSO login screen, you will provide your primary Tealium account name, which is shown below, instead of your email address. If you login via your company's Identity Provider, such as Azure or Okta, there are no changes required to your login workflow. What is your account name? You will receive your account name via email. If you forget your account name, go to https://my.tealiumiq.com/login/accountname/. Have questions? Go to support.tealiumiq.com or email support@tealium.com.  Next steps: Beginning Tuesday, April 25 at 9am Pacific Time, use your account name to login to Tealium instead of your email address. ... View more

Join us on April 20th, 2023 1:30p PST/4:30p EST as we discuss how to take the take the next steps with your CDP.  What you will take away: Join leaders from across Tealium as they discuss ways you can take the next steps with your customer data solutions Get the details from Tealium's SVP, Product, Bob Page about how Tealium's product roadmap supports your organizations' needs Hear from and ask questions of Tealium's Chief Customer Officer, Tony Nadalin Hear from Todd Smith, Sr. Director, Global Education and Enablement on product certification and educational opps Understand how easy it is to do more with Tealium and what customers can receive when they become advocates! Q&A with all Tealium panelists Register Now ... View more

We are in a world of massive change. Businesses across the globe are under pressure to be more efficient, reduce spend, and drive growth, but not at all costs. Your Secret Weapon for Customer Retention and Expansion: First Party Data and A CDP explores how the most successful companies are turning today’s challenges into opportunities by connecting customer data through a Customer Data Platform (CDP) and using unified customer profiles to retain customers, grow loyalty, and cut costs, all at the same time. Global economic pressures and risk averse consumers pose challenges for all companies. So how can companies deliver on their revenue goals with reduced resources or budget constraints? When there is economic instability, a proven strategy is to double down on your customer base. Nothing is more important than ensuring your current customers are happy and ensuring their needs are met. In this eBook we provide: Three proven strategies to make the biggest impact on customer retention and expansion Five ways to firm up customer retention efforts Two methods for driving expansion within your established customer base Two tactics for creating proud and loud customer advocates Four new ways to incorporate innovation into your customer engagement Real life Tealium customer use cases and experiences to showcase how success can be found Get the eBook ... View more

Are you looking for ways to stay ahead of the curve in today's digital landscape? Digital Velocity 2023: Future Proof Your Business event can help you do just that!  Learn how to confidently navigate the ever-changing customer data landscape and future-proof your business for whatever comes your way. Discover innovative solutions to help your business not only survive but thrive in this dynamic environment. With insights into top customer data use cases, key strategies for success, and ways to increase conversion rates while reducing costs, you'll be equipped to power wow-factor customer experiences and retain your customers. And with a focus on privacy and compliance, you can rest assured that your business is secure and trusted. Don't miss out on this amazing opportunity to empower your team and future-proof your business today!   Day 1: Customer Centricity: How to Grow and Retain Your Customer Base Sessions:  How to Survive and Even Thrive in Dynamic Times The Future of First-Party Data and CAPI: How to Increase Efficient Marketing Performance How Innovative Companies are Creating Customer Centric Experience Day 2: Privacy & Security: Creating Trusted Customer Experiences Through Privacy & Data Sessions: Future Proofing Your Data Privacy & Compliance Efforts Data Driven Growth - How to Drive Real Business Results from Data A Customer-Centric Approach in a Privacy-First World Day 3 Track 1: A CMO Exclusive: The Top Ways First-Party Data Can Help You Meet Your Marketing Goals Now Session: The Top Ways First-Party Data Can Help You Meet Your Marketing Goals Now Day 3 Track 2: A CTO Exclusive: Tech Stack Optimization and Productivity Lift Through Unified Customer Data Session:  Tech Stack Optimization and Productivity Lift Through Unified Customer Data  Register Here ... View more

Tealium is excited to share that we are releasing AudienceStream Event Attribute Optimization, an update to AudienceStream processing.  Event payload sizes are being streamlined before being processed by AudienceStream to improve efficiency and boost performance.  Why we’re making this change: Tealium is streamlining AudienceStream processing by filtering unused event attributes. This update boosts AudienceStream operational performance for Visitor Profile event data which provides improved operational efficiency for customers. How this impacts your data: Most profiles will not require any updates and will automatically see the benefit of this enhancement as it is released. If you use event attributes in audience connector actions, ensure each event attribute is used in a visitor or visit attribute as either an enrichment or linked rule. If the Include Current Visit Data option in an AudienceStream Connector Action is enabled or a Processed Visitor Function is being used, updates might need to be made to your attribute configuration.  If all of the following are true, you will want to update your attributes: You have a connector action sending the entire visitor payload with the Include Current Visit Data setting enabled or you are sending the current_visit object in a Processed Visitor Function Event attributes within that current_visit object are in use downstream, outside of Tealium The event attributes used within the current_visit object are not referenced elsewhere in AudienceStream or are not included in the list of unaffected attributes included in the article linked below If you do not update your attributes, the connector action and all of the visitor data will continue to process as normal, only some event attributes may be removed. For more technical information on how to update your attributes, please review this Knowledge Base Article. ... View more

Calling all Tealium users. For a limited time only, we have the Gartner®: Market Guide for Consent and Preference Management available to download. In this report you’ll find ways to: Determine the level of data transparency required through analysis of customer data and documenting customer expectations to improve customer experiences. Evaluate solutions that are flexible by defining requirements based on future needs. This report recognizes Representative Vendors, including Tealium, who play a role in enabling businesses to comply with privacy requirements. Use consent and preference management offerings in order to minimize costs and volume of subject rights requests that are commonly associated with modern privacy regulations. Build a strong business case by addressing emerging adtech requirements early in the process. Download Here ... View more

Review Tealium on G2 and TrustRadius We’re working on growing our number of reviews on G2 and TrustRadius and want your help. We appeciate our customers partnership with Tealium and hop you'll take a few minutes to leave us a review.  Leave us an AudienceStream review on G2. It takes less than 7 minutes! Leave us a review on TrustRadius. It takes less than 15 minutes! Vote on Tealium AMA Forum Topics Dont forget, voting is still open for the Ask Me Anything (AMA) style forums we are relaunching here in the community.  Vote on Topics Today ... View more

For the fourth edition of our State of the CDP report we surveyed over 1,200 professionals around the world in B2B, B2C, and B2B2C industries. As companies navigate economic and industry challenges, having a CDP in place is proving to be a critical component of organizational growth by breaking down internal silos, streamlining customer communications, and giving organizations confidence in their marketing spend.  Get your copy of the State of the CDP 2023 and discover several key findings including: 74% of companies with a CDP saw ROI and value within the first year. The top 3 CDP use cases are customer retention, privacy and regulatory compliance, and customer acquisition. Companies with a CDP (93%) are more satisfied with creating relevant customer experiences through their customer data than those without a CDP (49%). Get the 2023 State of the CDP Report ... View more

We'd like to make you aware of an update pertaining to the security of our systems and your data. Our Tealium security and engineering teams became aware of a critical vulnerability score assessment attached to a widely-used software component (Apache:Commons_Text) CVE-2022-42889.  We immediately investigated the vulnerability and potential exploits and are proud to report that the Tealium codebase and infrastructure are not susceptible to this vulnerability. Tealium does not utilize the function in this code which is vulnerable to attack (interpolators). Despite not using the vulnerable function, Tealium is actively working to upgrade this component to the latest version (1.10), which disabled the interpolators function completely.  Tealium is data-first and protecting your most valuable asset is of the highest importance to us. We continue to diligently monitor our network and systems for any exploit attempts and will always keep you informed. You can follow this post for continued updates on the issue. Please don't hesitate to connect with your account team if you have any questions.  Team Tealium ... View more

Submitting your feedback couldn't be easier. We’ve launched a new module in our Resource Center that allows you to submit your feedback directly from the platform. Simply go to the Resource Center next to the Save/Publish button, and click Submit Your Idea. You have the option to fill out the feedback form directly in the Resource Center, or click Open in Portal where you can review other submissions, up-vote, prioritize, comment, and subscribe to ideas as they move through the development process. You may be familiar with the Product Ideas Board in the Tealium Learning Center. We will be sunsetting this board and migrating the top ideas over to our new portal. If your idea was selected for migration, you will be notified via email. Our goal is to be transparent and open about where we're taking our product and listen to what users of the product have to say. We'd love for you to come and take a look around, and maybe even suggest some ideas for us! To learn more about our Feedback Policy click Here. If you have any questions or concerns please contact productideas@tealium.com. ... View more

Our approach to product feedback We want it! We always invite feedback from our customers and partners to identify features, ideas, pain points and opportunities to build the best possible products and maximize value for you. How to give us your product feedback Submitting your feedback couldn't be easier. We’ve launched a new module in our Resource Center that allows you to submit your feedback directly from the platform.   Simply go to the Resource Center next to the Save/Publish button, and click Submit Your Idea.  You have the option to fill out the feedback form directly in the Resource Center, or click Open in Portal where you can review other submissions, up-vote, prioritize, comment, and subscribe to  ideas as they move through the development process.  You may be familiar with the Product Ideas Board in the Tealium Learning Center. We will be sunsetting this board and migrating the top ideas over to our new portal. If your idea was selected for migration, you will be notified via email.   Tips for submitting your product ideas  To help our team prioritize your request, please give as much context as possible.  Here are some tips to submitting great ideas: Identify your current challenge Explain how your idea solves this problem Describe the primary goal of your idea List the benefits of your idea Share examples of other tools that do something similar to your idea Compare and contrast the current functionality to how your proposed idea works Status Definitions  Status Details Not Reviewed Pending review from the Tealium product team. Your idea will be reviewed within a few weeks.  Awaiting Feedback Gauging demand & gathering more information for your request.  Planned Your Idea aligns with our vision and will be incorporated into the roadmap in order of priority. Building Currently being built out by our development team.  Released Released! See status message for release notes, help docs, and details. Declined  Your request is not aligned with our product vision at this time or a viable workaround exists.   What happens after I submit an idea Our Product Team will review all new requests on a monthly basis. Once a request is reviewed and acknowledged by our Product Team, it is set to the Awaiting Feedback status. At this point, users can up-vote, comment, prioritize, and subscribe to communication allowing us to gauge demand, gather use cases, and establish the impact and value.  If we decide to build a feature or make an improvement, the status will change to Planned or Building. As request statuses are updated, you will receive email communication, allowing you full transparency into our development process.   FAQs How long will it be before the product team reviews my idea? Items are reviewed and updated by our Product Managers on a monthly basis. Make sure your ideas are clear and concise so others can vote on and prioritize it. Also be sure to prioritize your own requests too - that way, we will know if a particular request is important to you. Do I need to drive support for my idea(s)? Yes. In fact, we encourage idea submitters to drive votes and comments to their ideas. This lets us know what our customers really want!  How do I vote for, or snooze, an idea? To up-vote an idea, click the thumbs up. To snooze an idea, or indicate that you are not interested in it, click the ZZZ. Click into the request to see the total number of votes and snoozes.   Do I have to select a product area when I submit an idea? Yes! Product areas help us organize the ideas into categories. It also helps our Product Managers get notified that a new request has been submitted.  How soon can I expect my idea to be implemented? That depends on the idea. If it is a significant feature, it could be some time before the feature is released. If it’s a minor enhancement, we will try to get your idea out the door sooner.  My request hasn't been accepted yet. What can I do? If we haven't prioritized your item yet, and it is a high priority for you: Make sure it's at the top of your priority list Make sure your request is clear. Why do you need this? What is it stopping you from doing? What is the impact of that? Please add these details in a comment on your idea.  Have your team members up-vote the idea Thank you for your feedback and support as we work together to build the best products for the most trusted customer experiences possible!   As always, please contact productideas@tealium.com for any product-related inquiries. Team Tealium ... View more

Our latest release enables you to accurately identify customers, provide deep customer relationship context, and respect customer consent and preferences. >>Watch the Trusted Customer View Webinar << Put the reading glasses away and sign up for our webinar on November 16th here.   Interested in the latest info and early access opportunities for our Trusted Customer View releases? Fill out the form and get the following benefits: Sign up Here   Tealium Trust eBook: Read Tealium’s latest eBook detailing how a CDP is your secret weapon for putting trust at the heart of every customer relationship. The most effective customer experiences are built on trust. However, across an increasingly fragmented customer journey there are numerous areas where you can fall short of customer expectations. Tealium’s Trusted Customer View release enables companies to build a customer profile full of consented, high quality and accurate first-party data as the foundation for CX action and analysis across the tech landscape. Now even the most regulated industries can deliver experiences on par with CX leaders.  Don't forget, you'll want to come back to this post to get updates as official documentation is released for each feature. Please click the three dots in the upper right-hand corner, then click Subscribe. This will ensure you receive a notification when links are updated here to direct our users to the docs.  Put consent and privacy at the core of your customer view Build a consent-conscious data foundation and the control visibility of sensitive customer data.  NEW FEATURE: Consent Integrations Easily integrate consent data no matter how it’s collected, with integrations for the top Consent Management Platforms (CMPs) and a flexible framework for custom needs. Get complete control of consent purposes, enabling efficient and reliable enforcement. In Early Access. Contact your CSM to ask about being included. Check out the docs. NEW FEATURE: Consent Orchestration Centrally manage consent in just two steps rather than manually including consent conditions every time you build an audience or activation. Estimated to launch in Q3. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> ENHANCED FEATURE: Platform Permissions Broaden existing permissions through the new permissions management system to govern Tealium products with more robust and granular Group and User management functionality. In Early Access now. Contact your CSM to ask about being included. Check out the docs. Construct rich customer profiles to better understand and target customers Constructing the most effective and trusted customer view requires measuring increasingly granular behavior, and the ability to augment direct measurement via an ecosystem of identity providers. NEW FEATURE: Identity Partner Ecosystem Enrich customer profiles with individual and household data via our partner relationships in a privacy-safe way. Also, access additional identifiers for enhanced addressability. New and upcoming integrations include Auth0, Merkle (US), Trade Desk UID 2.0 (US), Acxiom, and Neustar. Released!  Check out our Launch Blog for more details, or go straight to the docs NEW FEATURE: Grouping Add identity capabilities with visitor grouping allowing you the flexibility to group profiles by households, account-based marketing (ABM), or B2B profiles to meet the changing needs of marketers. Estimated to launch in 2023. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> NEW FEATURE: Tealium iQ Events Directly measure the deep customer behavior you need to understand, without all the slow and manual development effort using our new no-code event data collection feature. Released! Build reliable, high-quality data flows and always know if there’s an issue  A trusted customer view also means a reliable foundation where data is well understood and data powers customer experience as expected. NEW FEATURE: Data Mapping Automate even more insights from your data simply by mapping your custom data layer to Tealium’s schema. Get new insights, dashboards, and modeling of customer behavior. Estimated to launch in Q1. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> NEW FEATURE: Retry Build more resilient integrations with our new automated system for retrying failed data flows. Add even more reliability to your customer experience, even when your vendors have issues. Released! NEW FEATURE: Connector Throttling Adapt your integrations to diverse vendor requirements with a new mechanism that throttles the amount of outbound data sent to vendors via connectors so that you automatically don’t exceed vendor rate limits or lose data. Estimated to launch in 2023. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> NEW FEATURE: Notifications Configure email or in-product notifications to enhance visibility when certain unexpected events occur, like a connector failure. Minimize downtime with automated monitoring. Estimated to launch in Q1. Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>> Don't forget to Subscribe to this post to get notifications about each release as they come out. Want to be involved in Early Access for any of these releases? Contact your CSM! Any general questions? Send an email to community@tealium.com or leave a comment below and we are happy to help.  FEATURED RESOURCES  Telaium Announcement Blog Sign Up to Receive Trusted Customer View Release Updates and Opportunities -  TEALIUM TRUST EBOOK Kmart and Tealium put consent first to tackle the personalisation-privacy paradox Protecting Your Customer Data, Your Greatest Competitive Advantage  Driving Personalization in the Age of Privacy Video Tealium Data Security and Privacy Tools ... View more

Check out the details on our Tealium for Pharma product launch, unifying digital and physical journeys for better HCP and patient experiences. Request a demo Contact Your CSM for more information or click here to email the CSM Team  What this means for everyone Tealium is constantly expanding our customer data management capabilities to cater to specific use cases. This is only the beginning of verticalized solutions, with more to come. Of Tealium’s 870+ customers, 10 of the world’s leading Pharma companies (aka most highly regulated) are already running on Tealium. This helps companies in any vertical know they can count on the platform to deliver trusted customer experiences. What does Tealium for Pharma do Tealium for Pharma combines strategic technology integrations and partnerships in order to fully automate and activate customer journeys across physical and digital channels. Work with Pharma technologies like Veeva for CRM data, Doceree for advertising, and DMD by IQVIA for identifying, understanding, and engaging key audiences across the entire journey. Collectively, these integrations and capabilities enable Pharma organizations to better connect with their vast array of audiences, spanning healthcare providers, patients and more. “Tealium for Pharma answers our customers’ demand for a better connection to their vast array of audiences, spanning healthcare providers, patients and more,” said TK Kristiansen, Northeast Personalization Data & Analytics Lead at Accenture Interactive. “This curated collection of real-time integrations with healthcare provider (HCP) engagement tools and cloud storage providers, like Doceree, Veeva, and DMD, will improve digital experiences with compliant, personalized delivery of healthcare communications. Tealium’s focused approach to the pharmaceutical industry will increase marketing success for some of the world’s largest brands by connecting the online and offline HCP journey.” With Tealium for Pharma, companies can better access and automate data flows across critical Pharma systems and business teams to produce better experiences. Learn more about Tealium for Pharma integrations: DMD Healthcare Identity | Veeva CRM | Doceree Advertising Contact Your CSM for more information or click here to email the CSM Team  Connecting HCP and patient journeys Pharma companies have a challenging task— engaging both Health Care Professionals (HCPs) and patients across an increasingly complex omnichannel journey. Typically, this journey is dotted with hard-to-integrate technologies, siloed teams, and regulatory concerns. That says nothing of the challenge of measuring the effectiveness of programs meant to lift prescriptions of new drugs. Yet, solving this challenge comes with significant rewards all around. Focusing on journeys is correlated with higher customer satisfaction and revenue growth Delivering connected journeys for HCPs and patients (instead of focusing on individual touchpoints) is critical for Pharma companies to increase prescription rates, adoption, adherence, customer satisfaction, and ultimately revenue growth. Well-integrated first-party data is the connective tissue that enables Pharma brands to finally engage with customers in a way that builds on the promise of clinical strength. Putting experience at the heart of your product strategy is the prescription for success required to succeed today and into the future. Tealium for Pharma delivers trusted omnichannel experiences Tealium has dedicated solutions tailored to the pharma industry's highly regulated and diverse needs. With specialized integrations for niche technologies across the full HCP and patient journeys, extensive tooling and certifications for regulatory compliance, and the most flexible platform for automating integrations across a complex data landscape, Tealium is the only CDP that is built to support the range of use cases that Pharma demands.  Tealium for Pharma expands on the value of the 1,300+ strong integrations marketplace with niche solutions enabling Pharma organizations with unprecedented control over the customer journey. These integrations strategically cover the unique customer journeys of HCPs and patients: CRM data (Veeva) with insights into physical physician journeys, tie with digital measurement Identity data (DMD) to identify anonymous visitors and connect to HCP profiles Research and competitive insights folded into the HCP profile (DMD) Advertising targeting data (Doceree) to target HCPs and measure script lift from advertising To sum it up, Tealium for Pharma allows organizations to: Automate data flows with pharma-specific vendors and data sources Gain a better view of HCP and patient behavior Enable customer and prospect facing employees with digital insights Better personalize experience with omnichannel access to specialty pharma data Contact Your CSM for more information or click here to email the CSM Team  Learn more about Tealium for Pharma integrations: DMD Healthcare Identity | Veeva CRM | Doceree Advertising Request a demo ... View more

Calling all Tealium customers! Join us on Wednesday, August 3rd for Tealium’s Partner Summer Summit – Knock Your CX Strategy Out of the Park! In this virtual summit, you’ll learn: How to increase engagement metrics through personalized outreach How to get higher returns from your marketing budget Best practices from subject matter experts Plus, get exclusive perspectives from Billy Beane, the EVP of the Oakland As and character subject of the movie Moneyball who re-wrote the book on data-driven success, and David Raab, founder of the CDP Institute.   Register Here: Tealium Partner Summer Summit ... View more