Tealium Learning Center

The link below has a list of all data layer variables that are captured by the SDK https://docs.tealium.com/platforms/android-java/data-layer/ https://docs.tealium.com/platforms/ios-swift/data-layer/ The page does not split by what is captured by default and what isn't . Device data, event timestamp is something you receive as OOTB on the latest SDK. ... View more

Hi @Giri3072 , On web we let the google analytics SDK do its job and do not explicitly map to utag variables. When the js libraby runs it parses the url for utm parameters and send the data to Google. On the app it we capture data from the link and pass them to utag variables which are mapped to GA's campaign parameters. Hope this helps.   Cheers, Ipe Varghese  ... View more