Tealium Learning Center

Hi @derek_miller , Not sure if it is still relevant, but we have solved the Enhanced Conversions puzzle :)  Your setup in Tealium sounds to be correct. However, for Enhanced Conversions to work and "em" parameter being attached to requests you must enable Enhanced Conversions in Google settings. You can follow this documentation from Google.   Once Enhanced Conversions are enabled and configured in Google you should start seeing "em" parameter being a part of requests. ... View more

I have the same issue. The request to Google Ads does not include em query string parameter. The configuration in Tealium seems to be correct though. I believe that Enhanced Conversions must be also enabled in your Google Ads, once you configure and finalize Enhanced Converisons in Google Ads, then you should start seing em parameter being passed. ... View more

Hi josel, Yes, you can use either "Javascript Code" or "Advanced Javascript Code" Extensions to inject custom Javascript code into your page/s. You can do it the following way: Remember to NOT include "<script>" "</script>" tags in your Javacript code. So do it like in the example above. Also, have a look at Extension Scope documentation,  to better understand the possibilities of when your Javacript code can run.  ... View more

Hi UnknownJ, Thanks for your great reply, it is exprimily helpful for me since I am new to TIQ. All the options that you have mentioned are essentialy good in their own ways, but might not produce the desired outcome for all types of teams though, but that is also what you say in the end of your comment. I personally very much like the github/JS/Extension approach. However, one of our key objectives is to simplify our TIQ setup, and one of the ways to do it in our case is to reduce JS complexity, so that less tech savy team members and stakeholders can also deliver in an efficient way. And for the same reason, I believe that creating a custom sollution for library inheritance might not solve our core challenges.  We are currently working on consolidating out multi-profile setup into just few profiles. This might be a good opportunity for us to re-think our libraries and the need for them. But that would be a tough decision, since libraries have quite few advantages such as separation of concerns, inheritance etc.    ... View more

Hi Bernd, I can suggest the following E2E (End-to-End) testing JS library https://www.cypress.io/ We have used this library with great success for testing out GTM setup. Now we are in the process of setting up automated tests using Cypress for Tealium iQ as well.  Cypress can imitate user journeys on the website, load pages, click buttons, submit forms etc. and at the same time it can verify if the data layer gets populated correctly as well as it can intercept "Networks" tab to validate if tags are firing correctly and events are sent to vendors. We have been implementing automated Cypress tests for tracking directly into CI/CD deployment pipelines of our WEB products, so tracking tests would run during the deployment process. If tracking tests fail, then the WEBsite deployment gets automatically canceled and developers have to fix tracking before they can redeploy. You can also create Cypress tests outside CI/CD and run them on a scheduled basis my e.g. using GitHu Actions. However, this will be a reactive way of testing and I would recommend a proactive approach instead and put your tests into CI/CD.   PS: There are also other tools similar to Cypress that can do the same job, but they require JS knowledge on a quite good level. But there are also a lot of low/no code testing toold such as e.g. Leapwork. Just keep in mind that low/no code testing tools usually come with limitations, while JS based frameworks like Cypress can do pretty much anything you want :)  ... View more