Hi! Yes, you can set different retention periods for different audiences in Tealium. To do this, you need to use the Audience Retention settings in the Tealium iQ Platform. Here are the steps on how to set different retention periods for different audiences in Tealium: In the Tealium iQ Platform, open your profile. In the "Audiences" section, click on the "Audience Retention" tab. In the "Audience Retention" section, you will see a list of all of your audiences. For each audience, you can set the retention period in days. Once you have set the retention periods for all of your audiences, click on the "Save" button. Here are some additional things to keep in mind: The default retention period for all audiences is 395 days. You can set the retention period for an audience to be any value between 1 day and 395 days. If you do not set a retention period for an audience, the default retention period of 395 days will be used. I hope this helps! Let me know if you have any other questions.
... View more