Tealium Learning Center

It was suggested that we implement Optimizely using the utag.sync.js. After reading two Tealium community articles. It appears utag.sync.js works best with Adobe Test & Target. One article mentions the Optimizely tag to include the Optimizely JavaScript file. I see there are 2 Optimizely tags, one Sync and one Async. Which method would provide the best Optimizely flicker free implementation, utag.sync.js, Optimizely (Sync), or Optimizely (Async)? Second, we will be using Optimizely customTag and Optimizely addToSegment. Traditionally they would be added using the following JavaScript. window['optimizely'].push(["customTag", "article type", "sports"]); optimizely.push(['addToSegment', 'segmentApiIdentifier', 'optionalSegmentValue']); optimizely.push(['removeFromSegment', 'segmentApiIdentifier']); What would be the best way to accomplish this using Tealium? ... View more

We will be running a head-to-head test between two vendors, vendor(A) and vendor(B). To run the head-to-head test, we will randomly divide the cookie pool of users by controlling when the vendor's tag is loaded (vendor(A) 40% of the time, vendor(B) 40% of the time, and the control group 20% will not load either tag). What is the best way to control when a tag is loaded so we can determine which vendor gives us the best results? To expand on this if a visitor is chosen to receive vendor(A)'s tag they should continue to load vendor(A)'s tag for the next 30 days. The same would go for vendor(B) or the control group. Is this possible? ... View more