@hcerus It sounds more like you should be using the Google AdWords Remarketing tag instead of the conversion tag for Approach 1. Approach 2, from what you describe should be part of the built-in functionality of the GAC tag already, so you should not need to do anything specific to control it, just place the conversion tag to fire on the correct page/event action. (Reference what @mitchellt explained above.) While you "can" place a GAC conversion tag on every page (I know some media teams who like to do this so they can claim "success" every time one of their targets just hit the site), it is much more appropriate to have a 'real' success metric to place the conversion tag on. I would push back on allowing this to happen because it really does dilute the performance reporting of media against the actual value/ROI for the business. You can have multiple GAC conversion tags on a site, and they can be configured to control the audience, or times a conversion can happen, etc on the Google setup side. This would be the more appropriate method of tracking media engagement across the site, even if it is a more complicated setup.
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