As the market explodes with new features, use cases, and expanded use of CDPs across departments, A Guide to What Is – and Isn’t – a Customer Data Platform from Gartner, will help marketing and tech leaders by analyzing how core CDP features complement and distinguish from other technologies.
In this guide, you’ll discover how to:
Audit your data ecosystem to find marketing inefficiencies and consider a CDP.
Prioritize problem-solving technologies over a complete customer view.
Evaluate existing systems and use the decision tree to solve inefficiencies.