For the fourth edition of our State of the CDP report we surveyed over 1,200 professionals around the world in B2B, B2C, and B2B2C industries. As companies navigate economic and industry challenges, having a CDP in place is proving to be a critical component of organizational growth by breaking down internal silos, streamlining customer communications, and giving organizations confidence in their marketing spend.
Get your copy of the State of the CDP 2023 and discover several key findings including:
74% of companies with a CDP saw ROI and value within the first year.
The top 3 CDP use cases are customer retention, privacy and regulatory compliance, and customer acquisition.
Companies with a CDP (93%) are more satisfied with creating relevant customer experiences through their customer data than those without a CDP (49%).