This article describes how to set up the AT Internet Piano Analytics tag in your Tealium iQ Tag Management account.

Piano Analytics is the logical progression to the Analytics Suite 2, a solution that has been continuously developed for over 20 years and endorsed by tens of thousands of customers. With its user-centric, ethical-by-design and value driven data model, Piano Analytics synthesises product & marketing analytics, while solving the serious data quality issues facing the industry.

In this article:

Tag Tips

  • Use mapping to override the standard config values dynamically.

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Site ID: AT Internet Site ID.
  • Collection Domain: AT Internet data collection domain.
  • Collection Path: AT Internet pixel request URL path.
  • Add Event URL: Automatically adds a page_url property to all events, containing the URL of the current page. The default is  withoutQS .
  • Send Event When Optout: Choose whether to send events if the user has opted out. The default is true.
  • Campaign Prefix: Choose the priority order for the type of campaign to be collected.
  • Enable UTM Tracking: UTM parameters collected as properties. The default is true.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Page Parameters

Variable Description
Page (page) [String]
Page Chapter 1 (page_chapter1) [String]
Page Chapter 2 (page_chapter2) [String]
Page Chapter 3 (page_chapter3) [String]

Clicks Parameters

Variable Description
Click (click) [String]
Click Chapter 1 (click_chapter1) [String]
Click Chapter 2 (click_chapter2) [String]
Click Chapter 3 (click_chapter3) [String]

On Site Ads Parameters

Variable Description
On Site Ad type (required) (onsitead_type) [String]
On Site Ad advertiser (onsitead_advertiser) [String]
On Site Ad campaign (onsitead_campaign) [String]
On Site Ad category (onsitead_category) [String]
On Site Ad creation (onsitead_creation) [String]
On Site Ad detailed placement (onsitead_detailed_placement) [String]
On Site Ad format (onsitead_format) [String]
On Site Ad general placement (onsitead_general_placement) [String]
On Site Ad url (onsitead_url) [String]
On Site Ad variant (onsitead_variant) [String]

Internal Search Engine Parameters

Variable Description
ISE keyword (ise_keyword) [String]
ISE page (ise_page) [Number]
ISE click rank (ise_click_rank) [Number]

MV Testing Parameters

Variable Description
MV creation (mv_creation) [String]
MV test (mv_test) [String]
MV wave (mv_wave) [Number]

Events

To map events, refer to Create an Event Mapping.

Variable Description
page.display page.display
click.action click.action
click.navigation click.navigation
click.download click.download
click.exit click.exit
publisher.impression publisher.impression
publisher.click publisher.click
self_promotion.impression self_promotion.impression
self_promotion.click self_promotion.click
internal_search_result.display internal_search_result.display
internal_search_result.click internal_search_result.click
mv_test.display mv_test.display
Custom custom

Event-specific Parameters

To map events, refer to Create an Event Mapping.

Variable Description
page.display page.display
click.action click.action
click.navigation click.navigation
click.download click.download
click.exit click.exit
publisher.impression publisher.impression
publisher.click publisher.click
self_promotion.impression self_promotion.impression
self_promotion.click self_promotion.click
internal_search_result.display internal_search_result.display
internal_search_result.click internal_search_result.click
mv_test.display mv_test.display
Custom custom
Public