Adobe Test & Target gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers -- yielding greater conversion.

Tag Specifications and Requirements

Specifications

Name: Test & Target

Vendor: Adobe

Type: Personalization

Required

Services: Adobe Marketing Cloud Account

Configurations:

  • Client Code
  • Timeout
  • Global mbox Name (synchronous version)

Tag Configuration in Tealium iQ

Step 1. Add the Tag

Tealium iQ's Tag Marketplace offers a wide variety of tags. Click here to learn how to add a tag to your profile.

Tealium supports both asynchronous and synchronous versions of the Test & Target Tag. Each version is a separate tag in the Tag Marketplace. However, we recommend that you use the asynchronous version. If you have concerns about flicker, check out our Flicker-Free Test & Target solution, which allows you load the Test & Target Tag asynchronously and avoid the appearance of flicker.

You must add and configure the Test & Target Content Modification extension along with the asynchronous tag. The synchronous version does not use the extension.

Step 2. Configure the Tag

Asynchronous

As a best practice we recommend using the asynchronous version of Test & Target. There are a few differences in the configurations, depending on which version you use. For the asynchronous version, set the following configurations:

basic configuration 1.png

  1. Title (Required): Enter a descriptive title to identify the tag instance.
  2. Client Code (Required): Enter the client ID assigned to you by Adobe.
  3. Timeout (Required): Enter the amount of time, in milliseconds, you want the tag to wait for a response from Adobe before assuming the Test & Target server is not responding. If there is no response from the server, the tag call is halted. We recommend setting this to 5000 milliseconds or greater.
  4. Visitor Tracking ID (Optional): This field allows you to track visitors across Test and Target and SiteCatalyst. You can find this configuration in the mbox.js file as var imsOrgId = 'XXXXXXXXXXXXXXXXXXXXXXXX@AdobeOrg'

You've finished configuring the Test & Target Tag.

Synchronous

The synchronous version of Test & Target has a slight difference in configurations and requires a change to the Advanced Settings of the tag. If you plan to load this tag synchronously, then you must load the utag.js file synchronously as well. See the Code Center article to see how to acquire the synchronous utag.js code.

basic configuration 2.png

  1. Title (Required): Enter a descriptive title to identify the tag instance.
  2. Client Code (Required): Enter the client ID assigned to you by Adobe.
  3. Global mbox Name (Required): Enter the name of the globally hidden mbox. Adobe typically uses global here. The tag automatically calls mboxCreate to create the mbox.
  4. Visitor Tracking ID (Optional): This field allows you to track visitors across Test and Target and SiteCatalyst. You can find this configuration in the mbox.js file as var imsOrgId = 'XXXXXXXXXXXXXXXXXXXXXXXX@AdobeOrg'
  5. Advanced Settings (Required): Change the following Advanced Settings:
    • Set Wait Flag to 'No'.
    • Set Synchronous Load to 'Yes'.

    basic configuration 3.png

Any further configuration of the test content is handled through Test & Target's user interface.

Step 3. Apply Load Rules

Load Rules determine when and where to load an instance of this tag. The Load on All Pages rule is the default Load Rule. To load this tag on a specific page, create a new load rule with the relevant conditions.

Best Practice: We recommend that you load this tag on all pages by leaving the default Load on All Pages selected. For the asynchronous version, you can control the conditions under which your tests load through the Test & Target Extension.

Step 4. Set up Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor tag.

  • For the asynchronous version of Test & Target, mappings are handled through the Test & Target Content Modification extension in the Static Params field.
  • Mapping is not supported for the synchronous version of Test & Target.
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