This article describes how to set up the AppsFlyer Smart Banner SDK tag in your Tealium iQ Tag Management account.

The Web-S2S API for People-Based Attribution complements the Web SDK allowing marketers to report events occurring on their websites but outside the scope of the Web SDK

In this article:

Tag Tips

  • Use AppsFlyer Web SDK or AppsFlyer Smart Banner SDK but not both.
  • To get your Web Dev Key, In AppsFlyer, go to the My Apps tab, click View brand bundles.
  • To get Your Banner Key, In AppsFlyer, go to Engagement & Deep Linking > Smart Banners
  • Use mappings to:
    • Dynamically override the E-Commerce extension values
    • Setup event triggers
  • Supports the following E-Commerce extension values:
    • Order Subtotal (_csubtotal)
    • Order Currency (_ccurrency)

Tag Configuration

First, go to the tag marketplace and add the AppsFlyer Smart Banner SDK tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Web Dev Key
  • Your Banner Key

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Tag Configuration

Variable Description
Web Dev Key (web_dev_key) [String]
Your Banner Key (your_banner_key) [String]

E-Commerce

Variable Description
Sub Total (order_subtotal) (Overrides _csubtotal) [String]
Currency (order_currency) (Overrides _ccurrency) [String]

Events

Variable Description
Search search
AddToCart addToCart
RemoveFromCart removeFromCart
Purchase purchase
Download download
Signup signup
Subscriptions subscriptions
Custom Custom

Event-specific Parameters

Variable Description
Search search
AddToCart addToCart
RemoveFromCart removeFromCart
Purchase purchase
Download download
Signup signup
Subscriptions subscriptions
Custom Event Custom_Event
Public